Marketing can be interrupted in several different ways depending on the services or product that is trying to be sold. There are many ways to advertise a product; one can promote a product visually on a newspaper, magazines, television commercial, or on the internet; it can also be advertised orally by word of mouth. I would define marketing as the way to advertise and promote a product that one is trying to sell. The purpose of this paper is to define marketing from at least two different cited sources and personal experiences.
Definition OneContemporary Marketing Wired defines ÃÂMarketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." (Boone and Kurtz, 1998) The importance of marketing as a process within an organization is crucial as it defines the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors.
Market Street
McDonalds Happy Meal
Diversification (marketing strategy)This would involve in depth market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion, and distribution that would directly affect the potential income of the organization.
Definition TwoMarketing as presented by BarronÃÂs magazine is ÃÂa process associated with promoting the sale of goods or services. The classic components of marketing are the Four Ps: product, price, place, and promotion-the selection and development of the product, determination of price, selection, and design of distribution channels (place), and all aspects of generating or enhancing demand for the product, including advertising and (promotion). In the business world a true marketing strategy or plan and how it is implemented can result in success or failure for an organization. In earlier readings I have found that...