marketing research project of chocolate

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Tallinn University Of Technology

Market research and planning

CHOCOLATE MARKET IN ESTONIARESEARCH ANALYSIS REPORT

BAPaper

By Yujuan Gong Danni Wu Liwen Yang Haojun Xu Mingjun Tan Bingzheng Liu

Laurène Tarantino

Tallinn2014

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TABLE OF CONTENTS

Abstract...................................................................................................................3 Introduction.............................................................................................................4 Methodology............................................................................................................5 Results.....................................................................................................................8 Conclusions...........................................................................................................12 Appendix...............................................................................................................15

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ABSTRACT

Chocolate Market in Estonia Research Analysis Report,The Final Report of Market Research and Planning,Tallinn University Of Technology,20 pages,1 table,3 figures,in English.

CHOCOLATE MARKET RESEARCH,BRAND AWAERNESS,CONSUMING BEHAVIOR

Chocolate is one of famous sweeties now and it is becoming an indispensable part of diet and lifestyle.We can find chocolate in every supermarkets and candy shops, different brand different taste show around the storage rack.Due to the expansion of demand,the chocolate market has been expand. During this research, we will try to figure out if Estonia local brands to become more popular and competitive in chocolate market,and the value of chocolate to consumers.Though questionnaire and quantitative analysis,to know the situation of Estonia chocolate market,and the trend of chocolate market development.

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Introduction

1.Background

As time goes on,chocolate is one of famous sweeties now and it is becoming an

indispensable part of diet and lifestyle.Also, it is the gift which give to the children

lovers and family members for long time ago.Chocolate is from single variety to the

diversification of varieties,the chocolate has varied kinds of flavor such as black nuts

milk, etc. In addition,chocolate is good for human health,lots of report show that the

main positive effect of chocolate to people are relaxation pressure and preventing

cold .Because of those reasons,we can clearly see that the demand of chocolate is

increasing.

Meanwhile,the chocolate market is developing as well.With the globalization of the

market, the changes of consumers behaviors and lifestyle,chocolate market

competition has been fierce. The price competition is not hot...