Microsofts Monopoly

Essay by PaperNerd ContributorUniversity, Master's April 2001

download word file, 4 pages 4.0

In 1994 Microsoft decided to get into the financial software system by attempting to be a central player in the mix of the software business. Bill Gates decided that the financial system would be where Microsoft would make their money. Employees of Microsoft set out with a great attitude to take control of the suddenly emerging electronic bank field. (Intuit Microsoft merger void Internet source) Intuit's Quicken software dominated the electronic banking field, controlling seventy percent of the finance software market. Microsoft finished a dismal second behind Intuit's software. Bill Gates' quest to control the electronic banking field was becoming harder and harder. Intuit continued to get larger with a base of over seven million software customers. Soon Intuit launched Intellicharge Visa Credit Card, which gave Intuit almost 300,000 bank customers who were paying bills electronically. Intuits software engineers came up with many electronic billing software, teller machines, and other hot in demand software.

Microsoft made an attempt to purchase Intuit software for 1.5 billion dollars a figure that would make it to 2 billion. Merging with Intuit software would buy Microsoft its way into the electronic bank world. After the deal was announced Microsoft offered to sell Novell Corporation Microsoft Money to keep the Department of Justice off their back. Sure enough the Department of Justice stepped in with reasons why the two software companies should not merge. Microsoft would just add to the already top software Quicken and would lessen the value of Microsoft Money. Selling Microsoft Money and merging with Intuit Software would be a win-win situation for Microsoft. Department of Justice also argued that Quicken in the hands of Microsoft would be too powerful for any new competitors ready to join the technology world. (Intuit Microsoft merger void internet source) Microsoft also wanted to come...