Operation Management in an organization (McDonald's).

Essay by prince_avpUniversity, Bachelor'sA-, March 2009

download word file, 27 pages 3.8

IntroductionDescription of organizationThe organization in which the operation to be studied is one of the world's largest chain of fast food restaurants, known as McDonald's. The unofficial business first began in 1940 by Dick and Mac McDonald in California, with the official first McDonald's restaurant opening in 1955 in Illinois America, founded by Ray Kroc (McDonald's, 2008) but the organization has now expanded worldwide into many international markets and has become a symbol of globalization. McDonald's is a service organization and its products mainly include a variety of different kinds of burgers, chicken products, French fries, soft drinks and milkshakes, breakfast menu and desserts. Many stand alone McDonald's fast food restaurants have both drive through services and counter services, some restaurant also have indoor or outdoor playgrounds in McDonald's around suburban and city areas. The organizations vision is to be the "world's best quick service restaurant experience"(Shafqat, 2008, p.1), which involves running a restaurant that provides excellent quality, service, cleanliness and value.

McDonald's also introduced McCafes because of the high demand trend for coffee shops, this is an example of how well accomplished the organization is. To sum up McDonald's is the world's largest chain of fast food restaurants, and currently leading in the fast food market.

Description of operationThe operation which exists in McDonald's and to be the main focus in this project involves service. It is the most important part which occurs in this fast food restaurant and it involves the process of taking orders and getting these orders ready for customers. In brief, the first part of the process in this operation begins at the front counter where orders are taken from customers (this is necessary because of the new system in place, burgers are not pre made anymore but are only made after customer has confirmed...