THE RESEARCH PROPOSAL

Essay by orangeskyee April 2004

download word file, 2 pages 3.0 1 reviews

Downloaded 260 times

Candidate: Zhang Ke ( Emma) Date: 25, April,2003

Title: Internet Banking

Evaluator: Dr. Kenvin Baker

¡ÞResearch questions and objectives

¡€What internet banking is used for?

¡€Which businesses have internet banking been had?

¡€How many people use it?

¡€How many Chinese banks develop this operation?

¡€How can internet banking develop more security and efficiency in China?

¡ÞSourcing

According to OCC, internet banking is defined as pointing some systems that through utilizing these systems, the bank customers pass the PC or other intelligent devices to enter the bank account and get the general bank products and service information. Some other banks defined it as a real-time solution that allows you to access your accounts 24 hours a day, 7 days a week; you may check your balances and transaction history for such accounts as checking, savings, money market and even mortgage.

The principal literature sources from some main banks in China which have been developing this operation such as China Merchants Bank, Bank of China, and China Construction Bank.

Compared with traditional bank, internet bank has further predominant characteristic:

¡€Financial services standardisedly, individualized and synthetically

¡€The deep change in the financial competition pattern

¡€The branch of industry more interdependency

¡€Its merits of information and more transparency of the information

The domestic banks for developing internet banking are optimistic. In April, 1997, China Merchants Bank was the first one for developing this operation. Following it, other banks have it subsequently. As a result, more than 200 branches of 20 banks have this operation nowadays. At the same time, the number of existing and potential consumers have a dramatic increase. According to a survey from AC Nielsen Company, from 2000 to 2005, the number of existing consumers will increase from 900 thousand to 140 million. While the number of frequence of people surfing...