Essays Tagged: "core product"

Service Added Based Differentiation.

et growth rate is slow moving, the marketing gets tough. Also, as an industry reaches maturity, the core product inevitably becomes a commodity, offering few opportunities for differentiation.This cas ...

(2 pages) 200 0 5.0 Jan/2004

Subjects: Businesss Research Papers > Marketing

Customers perspectives in a service organisation

e Positioning 02Part Two. Service and Design in Action:6. Why Organizations focus on Services? 037. Core Product and Supplementary Services 038. High Contact Service 039. Customers Role in Service Del ... plays many parts."That's why organizations focus on service design to play their roles effectively.Core Product and Supplementary ServicesPizza Hut core product is pizza. but in a sense services are ...

(17 pages) 677 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

Starbucks : Internationalisation Process to Eastern Europe

TION PRESENTATION 41. STARBUCKS COMPANY 41.1. Company Overview 41.2. Business Description 41.3. The core product 51.4. A few financial data 51.5. Starbucks mission statement 71.6. The vision 71.7. SWO ... equipment and accessories, a selection of compact discs, games and seasonal novelty items.1.3. The core productThe Starbucks' core product is coffee. Starbucks offer a large and diversified range of ...

(38 pages) 905 1 4.5 Dec/2004

Subjects: Businesss Research Papers > Marketing

ProductAnalysis. Kelloggs Cornflakes

Table of contents.1. Introduction. 12. Product analysis. 12.1 Product life-cycle. 12.2 Core product. 12.3 Actual product. 12.4 Augmented product. 22.5 Competing products. 23. Target marke ... market and the extended product range available under the Kellogg's brand name. See appendix 1.2.2 Core product.Core benefits or problem solving services are what customers are buying when they purch ...

(4 pages) 214 0 4.0 Jan/2005

Subjects: Businesss Research Papers > Marketing

Music Choice Europe Plc (MCE) analysis

Prepared by 505604A. Describe briefly the core activities of the company and its operations for the past year, relating these to developments ... a small company, which has been listed on the London Stock Exchange for more than three years. The core product is the "provision of digital ... music programmes" via digital TV-channels (MCE Annual ... (MCE Annual Report 2002)The industry belonging of MCE is not as clear as it seems though. At the core, the company's main activity is the provision of music. However, because of the "strange" way t ...

(10 pages) 74 0 4.8 Mar/2005

Subjects: Businesss Research Papers > Accounting

A strategic investigation into the future of Intel Corporation beyond 2003

provide a solution to the problem of diversifying a company that had been built on the success of a core product technology. Intel's challenge for the future was to leverage its existing assets of man ... takesFrom 1998, Intel attempted to diversify its portfolio, and made significant investments in non-core industries such as online internet services and hosting facilities. Most of these investments w ...

(11 pages) 126 0 4.0 Jul/2007

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Brita Products Company

Brita's success?The success of Brita in the USA market is due on the one hand to attributes of the core product and on the other hand to factors related to the market environment and successful marke ... hand to factors related to the market environment and successful marketing.•Attributes of the core productThe pitcher itself had the following benefits: it reduced chlorine and odors, it made wa ...

(6 pages) 111 0 3.0 Oct/2007

Subjects: Businesss Research Papers > Case Studies

Organizational Change - Kodak

cessful in 2008 (Hickey, 2007). With the CEO and Chairman, Perez stating, "We now have in place our core product portfolio, organizational structure, and leadership team that will take us through the ...

(7 pages) 272 0 4.3 Feb/2008

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

Strategic Management Analysis for Thorntons, the UK's largest manufacturer and Retailer of specialist chocolates

cused businessThis would affect the company's product range, markets served& product positioningCore product (Boxed Chocolate) were produced in house with the quality assured by the use of quality ... ere produced in house with the quality assured by the use of quality ingredients & expertiseNon core products (solid chocolate bars, basic liquid chocolate, and packaging) are supplied by outsider ...

(22 pages) 35 0 0.0 Feb/2008

Subjects: Businesss Research Papers

HR Compliance and Ethics Benchmarking

adeStation Securities, Inc., and TradeStation Technologies, Inc., a trading technology company. The core product/service is offered by TradeStation Securities (TradeStation) an electronic trading plat ... reputation against dishonest or doubtful practices. Businesses must include ethics as one of their core values for proper solutions or problems, conflicts and other issues will take place within the ...

(5 pages) 73 0 3.0 Jul/2008

Subjects: Businesss Research Papers > Management > Human Resource Management

Implementation of Motivational Theories

% stake in the company.As the name implies, NB is involved in the production and packaging of beer (core product), and some other malt drinks.Nigerian Breweries is the leading beer company in Nigeria. ... ;Source: Robbins and Judge, 2008, Organizational Behavior, London, Pearson, pp. 234Appendix IIIThe Score of 5 Dimensions CountryPower DistanceUncertainty AvoidanceIndividualismMasculinity ...

(21 pages) 81 0 0.0 Mar/2009

Subjects: Businesss Research Papers > Management

Case Study On Kelloggs

e either the market leader or in a strong second position the company believes that this focus upon core and successful products enables it to provide consistent and reliable returns and rewards for i ... stand-alone product, and Kellogg's had not created any variants or brand extensions to develop the core product. Although Special K was a successful product, Kellogg's recognised the opportunity to s ...

(14 pages) 18 0 0.0 May/2010

Subjects: Businesss Research Papers > Case Studies