List of Contents
Introduction
1.0 Brief Description of Profile For Healthy Hermits, Ailing Outgoers, Healthy Indulgers, Frail Recluses
1.1 Healthy Hermits
1.2 Ailing Outgoers
1.3 Healthy Indulgers
1.4 Frail Recluses
2.0 Take A Role For Marketing Manager For A Travel Company
2.1 Identify Target Market
2.2 Marketing Mix
2.3 Position of Service Offering
Bibliography
Introduction
1.0 Brief Description of Profile For Healthy Hermits, Ailing Outgoers, Healthy Indulgers, Frail Recluses
Healthy Hermits, Ailing Outgoers, Healthy Indulgers and Frail Recluses are firstly defined by George P. Moschis in his book (George P. Moschis, 1996) as four segment of grey market. And the definition and profile for each of the segments are given below:
1.1. Health Hermits
Leisure: The desire for self-indulgence among this group is almost similar to that of frail reduces. The percentage who indicated concern with finding ways to enjoy them was almost nil (3.53%). Similarly, only a very small percentage of healthy hermits (2.58%)
English: Trade ad for Herman's Hermits' single "I'...
Lux Print ads - Early 20s
The Healthy Eating Pyramid, from the Harvard Schoo...indicated concern with their ability or inability to attend special events and activities.
Daily Activities: health hermits is by far the group least preoccupied with activities of daily living. Apparently, they can get around the community and do their shopping run errands and fix their own meals.
1.2. Ailing Outgoers
Leisure: ailing outgoers and health indulgers are the two gerontographic group mostly like to be concerned with finding ways to indulge themselves; and they are considerably more likely than older adults in other life stage to attend special events or activities, with 22.83% of them expressing concern with their ability to attend.
Daily Activities: more than half (51.62%) of ailing outgoers, considerably more than other gerontographic groups, are concerned with their ability to go shopping and run errands. Approximately two in five of the older adults in this group expressed concern with their ability to...