Ifantis expanding to Czech republic.

Essay by dannytzUniversity, Master's September 2003

download word file, 75 pages 3.6

TABLE OF CONTENTS

A. EXECUTIVE SUMMARY......................................................p. 5

B. COMPANY'S PROFILE.........................................................p. 6-17

1.History.........................................................p. 6-7

2.Company's mission & goals............................p. 7

3.Product Assortment.......................................p. 8

4.Quality Policy & Control..................................p. 8-13

5.Human Resources........................................p. 13

6.Management Philosophy ...............................p. 14

7.Export Policy................................................p.14-15

8.Investments..................................................p. 15

9.Resources...................................................p. 15

10. The group of companies.................................p. 16-17

C. THE PRODUCT.............................................................................p. 18-21

1.Brief Information.............................................p. 18

2.Relative Advantage.........................................p. 18

3.Quality & Packaging........................................p. 19

4.Branding........................................................p. 19

5.PLC.............................................................p. 20

6.Compatibility/Complexity/ Trialability...................p. 20

7.Problems & Resistance to product acceptance's...p. 21

D. MARKET ENVIRONMENT..............................................................p. 22-67

1.History of the Czech Republic...........................p. 22

2.Geographical Characteristics:............................p. 23

a.Location, Land & Resources

b.Topography

c.Climate

d.Infrastructure

3.Demographic Characteristics:..........................p. 26

Education

4.Cultural Characteristics..................................p. 29

5.Political Environment.....................................p. 40

a.Major political issues affecting the business climate

b.Relations between the national and local governments

c.Political violence

d.Synopsis of political system, schedule for elections, & major political parties

6.Legal Environment.........................................p. 42

7.Economic & Financial Environment...................p. 54

8.Additional Information.....................................p. 64

E. MARKET AUDIT & COMPETITIVE MARKET ANALYSIS ..............p. 68-81

1.Market Audit.................................................p. 69-71

2.Consumer Behavior........................................p. 72- 76

3.Competition...................................................p. 77- 81

4.S.W.O.T........................................................p. 82

F. MARKETING PLAN............................................... ....... ................ p. 82-89

1.Market Objectives...........................................p. 83

2.Market Segmentation & Product positioning.........p. 83

3.Marketing Mix................................................p. 83

4.Budget.........................................................p. 86-88

5.Recommendation...........................................p. 89-90

G. APPENDICES.............................................................................. p. 91

1.Appendix A

2.Appendix B

3.Appendix C

4.Appendix D

5.Appendix E

6.Appendix F

7.Appendix G

8.Appendix H

ACKNOWLEDGEMENTS

We would like to thank the following persons, who offered us their valuable knowledge and experience, as well as critical information, without which the successful completion of this project would not be possible.

From IFANTIS Company:

Mr. Nikolaou Panagiotis, General Manager - Commercial Sector...