A breif description of current marketing trends.

Essay by c0lriskUniversity, Bachelor's November 2003

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Current Trends of Marketing

By: Rachel Jones

In my research, I have found that marketing trends has not changed much over the years in certain aspects; it has just heightened or become more influential; organizations' must do research in order to market successfully. The market mix focuses on the four P's- Product- is anything offered for attention, acquisition, use, or consumption that might satisfy a want or need, such as goods and services. Price- is one of the most flexible elements of the marketing mix. Unlike product features and channel commitments, this element can be changed quickly, especially in the short term through allowances and discounts. Place- is involved in making the product convenient for the target customers to purchase; and Promotion-. is some form of paid advertising of non-personal presentation and campaign of thoughts, goods, or services by an recognized sponsor. Specific media paraphernalia include magazines, newspapers, direct mail, television, radio, billboards, signs, and posters.

Each of these facets plays a part as a variable in marketing strategy. Customer satisfaction is the source, and marketing is the first step to achieving this satisfaction. With so many products competing for the same customer, the marketing methods used have to be targeted well, show uniqueness, humor, or in some way make them easy to remember, without losing the point - the product. The marketing techniques, advertising, and promotion is what sells the goods.

The success of an organization depends on awareness as to why and how customers behave as they do. Customer behavior can be characterized as the procedures a person takes in obtaining and using products and services. It is significantly important to continuously improve sales and communications skills. A successful business must listen to their customers; and understand their wants and needs. Every organization has the same objective; improve...