TABLE OF CONTENTS
11. INTRODUCTION �
22. LITERATURE STUDY �
22.1 Micro Business Environment �
42.2 Market Business Environment �
72.3 Corporate Social Responsibility (CSR) �
103. LIST OF REFERENCES AND SOURCES �
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INTRODUCTION
The modern society depends on business organisations for most of the products and services it needs, including the employment opportunities that businesses create[1]��{, , Woolworths Holdings Limited}�. The business environment is divided in three sub environment: Micro-environment, Market environment, and Macro-environment. Environmental variables increasingly affect the environment in which business organisations operate and make decisions regarding investment and strategies[1].
The purpose of this assignment is to do a literature study on the business environment and Corporate Social Responsibilities of an organisation. This assignment will focus on the micro environment and market environment.
LITERATURE STUDY
Micro Business Environment
The internal or micro-business environment, consist of the business itself and its managed by management[1].
This environment can be regarded as an environment with three sets of variables - The Vision, Mission & Objectives of the business, its Business Functions and its Production Factors. The environment is the sum total of all the factors and variables that occur internally in the organisation and are influenced in a direct or indirect way by the decisions of management[2]. The organisation's strengths and weaknesses can be identified by an analysis of these variables. These variables are linked to the external environment in some way and are influenced by the variables in the external & internal environment, due to the decisions of management[1].
2.1.1 The Vision, Mission & Objectives of the business
The Vision, Mission & Objectives of the business are necessary to spell out the identity, aims, key values and reasons for existence of the enterprise. These statements are the fundamental reasons for the existence of the organisation...