competitive analysis of leela hotel

IILM Institute For Business & Management

Competitive Analysis on Leela Ventures Ltd

Module Name: Competitive Analysis

Name of Module Leader: Ms. Anjali Malik

Name of Associate Faculty: Ms Urvashi Nandrajog

Word Count: 3500

Presented By:

1. Avantika Paracer

2. Anjali Jain

3. Dipam Das

4. Jyoti Solanki

5. Mayank Kastiya

6. Shruti Verma

Executive Summary:

This is a Competitive Analysis Report, which attempts to investigate the corporate and business strategies of Leela Hotels and Resorts which is a successful Hospitality chain. It would also evaluate the growth and implementation strategies which provide a strong foundation to the business of this organization.

The report will be developed on the basis of analysis of a dynamic competitive environment in which major key players of the Indian hospitality industry operate.

This analysis provides a clear understanding about external factors and industry trends that influence the business of the hospitality organization.

It further attempts to identify and understand the strengths and weaknesses of the organization that will be derived from the Key success Factors. The organization will be evaluated on the basis of four core areas which are Operations; Marketing; Human Resources; & Finance. The effectiveness of growth methodology practiced by the brand would be analyzed.

A set of suitable and practically applicable recommendations that would ensure a smooth and flawless operation and add value to the success story of the brand will be derived from internal and external analysis of the brand.

Theoretical Frameworks such as Porter Generic Model, Bowman Strategy Clock and Ansoff Matrix will be...