Critical Analysis Of Website - PETA Website

Essay by RectifierCollege, UndergraduateA+, June 2004

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Critical Analysis of Web Site

The mission statement of PETA, People for the Ethical Treatment of Animals, states that "we are an animal rights organization and our mission is to exploit that animals are not ours to eat, wear, experiment on, or use for entertainment." In viewing the web site, I found the organization's principle mission is to ensure that all animals are treated justly, fairly, and respectfully; in essence PETA tries to insure that they are not abused, mistreated, or in danger of any cruelty. PETA maintains the viewpoint that animals have rights just as humans do.

The organizations title/name, People for the Ethical Treatment of Animals (PETA), makes it evident that they are concerned with animal rights. It is clear the mission of the organization is to prevent animal cruelty in every aspect, from raising animals for food, to ways which animals are slaughtered and processed for human consumption, helping animals suffering and dying in laboratories, factory farms, in the fur industry, in circuses, parades, and other forms of entertainment.

They operate by the standards of The Animal Welfare Act (AWA). This is the federal law that governs the humane care, handling, treatment, and transportation of animals used in laboratories. PETA searches and looks for places and/or events to see if neglect or cruelty is present.

The name of the organization does not imply that it is a government agency. However, it does seem to receive a lot of support from celebrities. Perusing throughout the web site, I observed many different methods the organization uses to gain the trust of its visitors; these include but are not limited to: guilt, compassion, and sympathy. PETA reaches out to those with a strong regard in their hearts for helping to stop cruelty towards animals. The web site targets people...