Explain why brands have become a critical issue in the marketing of products.

Essay by AZITAUniversity, Bachelor'sA, May 2004

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Brand is defined as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Branding is important because it builds relationships with consumers and is a guarantee that what they like about a product will be there every time

Brands have become a critical issue in the marketing of products because it is everything you do to get your business known and to enhance its reputation. It's advertising. It putting your business name on your vehicle. It's sending out your invoice on an attractive letterhead or invoice form. It's an attractive logo.

It's telling the guy in line at the supermarket what business your in. It's passing out your business card. If you do you branding right you will get referrals. People will look for you on the Internet. People will recognize your site when they find it. They will look in the phone book for you. They will trust you. They will buy from you. When you are marketing your site, business, product, service, you must be seen, heard and remembered by your audience. Consumers are bombarded with messages all day every where they travel. You must stand out and the most cost effective way to do this is logical domain branding.

Today, we live in a society of overwhelming choice, which basically translates to relationships of convenience with the brands we choose. Today's "wired" become tomorrows "tired" often in the course of a week, no matter what the emotional connection...