Given the secondary data available to CoffeeTime, what decision-making strategies would you recommend as the Manager for Business Development?

Essay by ltabizonUniversity, Master'sA, November 2008

download word file, 1 pages 0.0

As the Manager of Business Development of CoffeeTime it would be essential to obtain first-hand information on people’s acceptance to coffees such as what CoffeeTime is offering, with special flavors, as well as the sensitivity to CofeeTime’s pricing within the suggested parts of India. With the assistance of Total Access it would be important to first recommend validation of the findings from the primary research and cross reference them with the secondary data provided to eliminate any data discrepancies. Secondly, a team of business analysts should thoroughly review the secondary data to measure central tendencies such as the mean, median, and mode to find the centers of the data sets. The business analysts should then find measures of dispersion such as variance and standard deviation in order to facilitate the analysis of how well the measures of central tendency represent the data collected in the sample and describe how spread out or dispersed the data is.

Once these measurements are completed, if CofeeTime finds that these analyses meet our company guidelines for new opportunities it would be required to have a team of project managers take a trip to the suggested sites to evaluate the possible costs and requirements that may be needed in order to do business in these selected locations. Once the project management team submits their analysis to the business development team, CofeeTime will be able conduct a 360 degree evaluation of all possible costs and requirements, gathered from the primary, secondary and tertiary analyses. The business development team will also provide a feasibility study to the management team about the possible time, costs and resources required to implement a CoffeeTime operations in India. Lastly, the business development would conduct an analysis that describes how much this operation should cost annually as well as the expected revenue...