Globalization And Glocalization

Essay by EssaySwap ContributorUniversity, Bachelor's February 2008

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In the last few decades our relationship with technology and industry has changed in a radical way. It has become inevitable for the industrial production mechanisms to use technologically improved factories in order to get more profit. That is to say, that every single step (factory, transportation, advertisement) of profit based production simply depends on industrial technology. So its reflections on economy both on local and global level has resulted with a consumption-oriented market strategy applied by the corporations. Nevertheless with the globalization of economy, there emerged a shift from local to global in the crucial problematic of marketing.

First of all, an understanding of marketing strategy that is targeting more and more consumption in general has to consider the reality that it has to be fed up with production continually. Reducing the production-consumption process backwards we can reach to a point at the end, where modern industrial production is continually consuming natural resources and the nature itself.

When I look this chain process from a holistic point of view, I can say that globalization of economy, which has a tendency to create a popular culture and a consumer society as a natural extension of it, has a deep impact on the environment. Despite, there isn't any regulative organization above national and multinational corporations, which has the power to prevent industrial-production based environmental pollution, there has to be something to done. As it is said "think global, act local" might be the key motto for an organized resistance and I think Greenpeace use it successfully.

Today's presentation about working mechanism and activism politics of Greenpeace, as a transnational environmental organization, made me clear how effective an organized movement might be, both in local and global context. The core principal to capture attention, which is "bearing witness" through non-violent actions is...