Kudler Fine Foods Problem Statement and End Vision

Essay by jpros619University, Master'sA-, June 2010

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Kudler Fine Foods Problem Statement and End Vision


Kudler Fine Foods (KFF) is an upscale epicurean grocery store that has four locations in the San Diego Metropolitan; La Jolla, Del Mar, and Encinitas. Frustrated in searching for the finest ingredients and products for the stores, founder Kathy Kudler, hopes to be the main supplier in fresh bakery and pastries, fresh produce, fresh meat and seafood, condiments and packaged foods, and cheese's and specialty dairy products for customers (University of Phoenix, 2007). KFF has the obligations to its employees to remain competitive in the field and will strive to provide a friendly and attentive way to serve their customers. In the next couple paragraphs, I will create a problem statement that will focus on the management's efforts to resolve the issues and achieve the organization's goals, along with creating an end vision describing where Kudler could be if the opportunity is realized by management.

Expansion of business

After two years of success with Kudler Fine Foods in La Jolla California, Kathy Kudler decided to expand her business to other locations such as in Del Mar, Encinitas, and a newer location in Carlsbad, California. However, based on the sales and profitability of the newer locations, the stores were not performing as well as the main store in La Jolla. Presently, the Del Mar branch is not performing well compared to its financial targets and mainly the small population in the area. With the new expansion in Carlsbad, Kathy believes it will be a success because of the large population and the propinquity to the Del Mar location. It seems as if Kathy and management had gone forth with the expansion without doing a proper analysis...