Managing a Crisis Using PR Simulation Summary

Essay by michellesolo1University, Bachelor'sA+, July 2006

download word file, 2 pages 0.0

Proactive planning is having an efficient plan in place, actively anticipating issues, and being prepared to act quickly as necessary to control the issue. Measuring the effectives of messages as they are communicated is an opportunity for PR professionals to gain understanding as too how much information the targeted audience is understood, was influenced by, and reactions to the messages sent. For the simulation, I would have developed polls and surveys. Polls and surveys offer a way to send positive and negative information back to the organization. It also communicates that we want to hear the feedback to make changes or restructure different positions if needed. Ineffectual ways of deploying this plan would be to develop a web site that:

-Did not allow feedback

-Poll that does not offer a comments section to expound on answers given

-Surveys that only forced positive feedback without an opportunity to expound on answers given

When developing polls and surveys, it is most effective for the organization to avoid producing a feedback mechanism that would guide the answers of the targeted audience.

This will not give a true value of what the target audiences may feel concerning the questions being presented in the poll or survey.

A proactive crisis management plan is used to anticipate and be ready for a predicament or an emergency. Therefore, organizations always need to have a proactive crisis management plan ready in order to quickly react to various developments that may arise. Being ready prepared is the most effective way to handle any problem.

Reactive crisis management should be utilized once an issue reaches a critical point and intervention is essential in order to uphold the reputation of an organization. The role of PR professionals during a reactive crisis management is to firstly give your management team insight and...