Essays Tagged: "Public relations"

Marketing Managers-Job Description Descriptive essay on what a marketing manager does. Includes eductional paths, earnings, how it is expanding, advancement opportunities, etc.

arketing manager must work with a number of departments including sales, promotion, advertising and public relations to complete a job. The marketing manager must decide the type of media that would b ... ng a product, company or a service. They are also responsible for deciding the types of promotions; public relations and selling techniques that would be most effective.Other responsibilities a market ...

(1 pages) 135 0 3.0 Mar/2003

Subjects: Businesss Research Papers > Marketing

Critique on an example of public relation: Homepage of iTV.

quite good and worth some discussion.Evidence for being a PR activityThis homepage is an example of public relations because it aims to create open communication and maintain mutual understanding betw ... ommunication and maintain mutual understanding between the organization (Hong Kong Telecom) and its publics. It tries to obtain insights into possible problems of their client from the client's public ...

(6 pages) 137 1 1.7 Aug/2003

Subjects: Businesss Research Papers > Marketing

Microsoft and Foreign Governments

S17A. STRENGTHS17B. WEAKNESSES18C. OPPORTUNITIES18D. THREATS19VI. RECOMMENDATIONS19A. DIVERSIFY19B. PUBLIC RELATIONS CAMPAIGN21C. JOINT VENTURE22D. OFFENSIVE BUSINESS STRATEGY23E. FIGHT PIRACY23BIBLIO ... ial gains in the global market. Second, Microsoft should concentrate on a creating a more effective public relations campaign in order to create a better image of themselves in the eyes of governments ...

(26 pages) 455 0 4.7 Feb/2004

Subjects: Businesss Research Papers

Friendster, a new social networking entrepreneurship. Define the market sytstem, and creative destruction. Will this entrepreneurship become a victim of creative destruction.

ent from previous Internet companies, is it's no frills approach: small offices and no marketing or public relations budget. Friendster had avoided taking venture capitalist's money for the first year ...

(3 pages) 173 0 3.8 Apr/2004

Subjects: Social Science Essays > Economics

Case analysis benetton

is a division of the "general promotion process, along with personal selling, sales promotions, and public relations" (Dominick, 398). In order for a company to succeed, it is almost necessary for the ... able type in 1440 by Johann Gutenberg. This led to the printing of newspapers, handbills, and other publications from which inevitably rose advertising, as we know it today (Cohen, p.73). To put it si ...

(10 pages) 182 0 3.9 Jul/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Uses of Public Relations, citing 2 examples

Uses of Public RelationsPublic relations help our complex society to reach decisions and function more effec ... contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony. Public relations serve a wide variety of institutions in society such ... hospitals, schools, colleges, and religious institutions. From the President to the school teacher public relations is used. To achieve their goals, these institutions must develop effective relation ...

(5 pages) 220 0 2.7 Sep/2004

Subjects: Businesss Research Papers > Marketing

Corporate Executive : Mulroney Politics Among The Public

ve, Mulroney remained active inpolitics, taking every occasion to increase his visibility among the public andto gain support from within the party for his upcoming leadership bid. In1982, because of ... At firstthis appeared to be a terrible political setback for Mulroney. However, heturned it into a public relations success by making the people of the town inquestion believe that there were other a ...

(2 pages) 19 0 4.3 Sep/2004

Subjects: Humanities Essays

Press Release - Reunion night for all Catalina College graduates of year 1925-1999

1925-1999 will now have a chance to meet up in the first time ever large scale reunion of School of Public Relations, in conjunction with their school 75th anniversary. This reunion will be held at th ... are the current or former members of the Cabinet, 8 corporate presidents or CEO's, 102 editors, 98 public relations practitioners in various industries and 53 publishers.

(1 pages) 21 0 3.0 Oct/2004

Subjects: Social Science Essays > Current Issues

Characterize the major promotional methods you are familiar with and then discuss word-of-mouth and buzz marketers.

g blend for a product may consist of four major promotional methods: advertising, personal selling, public relations, and sales promotion. Advertising is a compensated nonpublic message about an organ ... personal communication that strives to enlighten customers and convince them to purchase products. Public relations are a broad set of contact efforts used to build and preserve complimentary relatio ...

(3 pages) 76 0 4.5 Nov/2004

Subjects: Businesss Research Papers > Marketing

The Spheres of Influence

Habermas defines the public sphere as an invisible intangible space that is used an area where discussion helps to mould ... hat is used an area where discussion helps to mould views and opinions. Habermas believes that this public sphere is a place where general public discussion can occur. Public opinion can be formed by ... on can occur. Public opinion can be formed by listening and contributing to the ideas placed in the public sphere. Although the actual sphere is conceptual, the discussion can occur in many places and ...

(3 pages) 54 0 1.5 Nov/2004

Subjects: Social Science Essays > Sociology

Marketing

type of career I will be looking into in this report will be in advertising, marketing, promotions, public relations and sales managers. I chose this career because I found the type of work needed to ... radio, television, newspapers, magazines, Internet, or outdoor signs to disseminate the advertising.Public relations managers evaluate advertising and promotion programs for compatibility with public ...

(2 pages) 48 0 0.0 Jan/2005

Subjects: Businesss Research Papers

E - Commerce

charge.E-commerce is concerned with attracting new customers and therefore it involves advertising, public relations and collecting information for and about customers.It's not enough to get an online ... You have to manage all the activities concerned with marketing, finance, distribution, purchase and public relations.These problems are the most relevat ones as competition grows all the time and peop ...

(4 pages) 196 0 2.3 Mar/2005

Subjects: Science Essays > Computer Science > Internet and networking

Public relation

INTRODUCTIONPublic Relations is the knowledge that relates to company's Public Relation policies and management, ... enefits of PR; it can build a strong sense of corporate identity by promoting its good image to the public/outsiders, clear the misconceptions and prejudices from the public, promote the organization ... el.The six-point planning models are:1. Problem analysis2. Definition of objectives3. Definition of Publics4. Selection of media and techniques5. Planning a budget6. Evaluation of resultsTABLE OF CONT ...

(6 pages) 153 0 3.0 May/2005

Subjects: Businesss Research Papers > Marketing

Globalization Considerations - e-bus.

n China, Riordan has had first hand experiences with the changes that have been taking place to the Public Relations environment throughout many countries, and as a result of many societal changes. Ri ... rom the manufacturing to more of a service oriented operation. Riordan has witnessed the decline of public sector employment and expects it to continue to decline in most countries including Mexico. B ...

(3 pages) 274 0 5.0 Jun/2005

Subjects: Businesss Research Papers > Management

Corporate Social Responsibility

ity (CSR) is a management model that promotes ethical conduct and values for businesses by creating public relations policies to promote these practices to publics and stakeholders. Companies like BP, ... in recent years. These infamous breakdowns in communications and ethics only served to elevate the public discussion about the requirement for higher degrees of financial and corporate governance tra ...

(1 pages) 255 0 4.3 Aug/2005

Subjects: Businesss Research Papers > Marketing

Grunig and Hunt's Four Models of Public Relations

Grunig and Hunt (1984)'s four models of public relations are perhaps the most commonly used theories in the field. They are useful in that t ... ple, the first area (Press Agentry) deals with the activities of those who will do anything to gain publicity. Perhaps Bransonesque stunts are not appropriate for establishing convincing social respon ...

(2 pages) 10235 0 5.0 Aug/2005

Subjects: Businesss Research Papers > Marketing

What is Public Relations?

My definition of public relations is a management function that identifies, establishes and maintain mutually benefic ... establishes and maintain mutually beneficial relationships between an organization and the various publics on whom it success or failure depends.Another definition of public relations is a deliberate ... ed effort to develop, establish and maintain two-way communication between and organization and the public. It could also be described as a management communication resource which uses communication t ...

(1 pages) 33 0 0.0 Dec/2005

Subjects: Businesss Research Papers > Marketing

Consumer Behavior and Marketing Concepts Paper.

nding to crisis situations. These typically include plans for evacuations and cleanup, policies for public relations, and strategies to protect the company from legal action. The management field is d ... r corporate imageOnce the connection was made between the Tylenol capsules and the reported deaths, public announcements were made warning people about the consumption of the product. Johnson & Jo ...

(2 pages) 109 0 3.0 Jan/2006

Subjects: Businesss Research Papers > Case Studies

ESPN Shop Marketing Critique.

's experiences increase. ESPN Shop embodies the ESPN brand by promoting the brand through different public relations. In order to see all of these benefits, one must start with opening an account.For ... f corporate advertising because ESPN commits to promote their sports identity. Through one of their public relation tools, the internet or ESPNshop.com they are able to reach a wide variety of global ...

(4 pages) 39 0 5.0 Jan/2006

Subjects: Businesss Research Papers > Marketing

Marketing Tools, Means and Devices.

l of the ways (media) used to communicate anything to any of the target audiences,8. The marketing, public relations and outreach budgets,9. Funding proposals and exhibits, and,10. Meetings with targe ... ation is perceived as fundamentally a marketing endeavor.HOW TO CONSIDER MANY MEANS OR VEHICLES FOR PUBLICITYExcellent public relations ideas are often triggered by a consideration of the many means o ...

(1 pages) 56 1 1.0 Feb/2006

Subjects: Businesss Research Papers > Marketing