Market analysis of Branded Rice Market, Pakistan

Essay by reportprofessionalUniversity, Bachelor'sA-, November 2009

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The report consists of pre launch marketing research survey conducted at different shops/stores in Johar Town, Wapda Town, PIA Colony, & PCSIR II Society (Adjoining Johar Town). It provides a detailed analysis of the research work including the SWOT, PEST analysis & the marketing research. It is submitted to the Ideal Rice Industries Pvt. Ltd. Submitted by Yasir Saeed, Lahore School of Economics to Ideal Rice Industries Pvt. Ltd.

 Table of ContentsRice Importers & Exporters of Pakistanpg.3Rice export potential for Pakistanpg.4Sales Strategypg. 7Steps to a successful marketing planpg. 9Observation & Analysispg. 12SWOT & PEST Analysispg. 18Household Decision making processpg. 21Referencespg. 25 The diagram on the left is a comparison among top ten rice exporting countries of the world. As we may see that Pakistan is at 3rd, after Thailand and Vietnam, whereas India is lagging way behind the sales.

On the right, is the diagram portraying top ten rice consuming countries of the world.

We notice that India is in the top ten productions and consumption countries. As a result, Pakistan has greater exports than India in rice.

Rice Export Potential in PakistanThe following is an article found on by Mohammed Arifeen"Rice is the third largest crop after cotton and wheat in Pakistan - the fastest growing rice producing country in Asia. Unlike other South and South Asian countries, it is not considered as a subsistence crop in Pakistan. Rice accounts for 5.5 per cent of value added in agriculture and 1.1 per cent in GDP. It is a highly cherished crop and is the second largest export commodity of the country after textiles. Its export share has risen from 6.6 per cent in the year 2006-07 to 7.1 per cent in the year 2007-08. Pakistan is ranked tenth in rice production and is the fourth...