Marketing Budget for Campbell Advertising Campaign

Essay by ah_kehUniversity, Bachelor's June 2004

download word file, 5 pages 5.0

Downloaded 180 times

Budgeting for Campbell Advertising Campaign

Advertising costs are a completely controllable expense however advertising budgets are the means of determining and controlling this expense and dividing it wisely among departments, lines or services. It helps you to determine how much your advertising should cost including, how much should be invested in making sales grow and how that amount should be allocated. Whereas in budgeting for your advertising campaign you should ask yourself what you can afford to spend and knew the calculation for the investment needed for your advertising campaign in order to generate the sales required to make your business successful.

In some cases the company's revenue comes from your marketing. That means that your marketing plan is probably the most important document you have. Your advertising campaign is just as important as payroll and rent and taxes. Whereby advertising is not an option for your company instead it gives advantages and feedback.

It is not an extra expense that can be cut, if you do cut your advertising campaign, your business will die. Due to your advertising campaign is a long-term investment that takes time to show a return, your budget must reflect the reality

Each of the various ways in which to establish an advertising budget has its problems as well as its benefits. These are the concepts from several traditional methods of budgeting have been combined into three basic method such as percentage of sales or profits, unit of sales, and objective and task.

Percentage of sales has been most widely used method of establishing an advertising budget is to base it on a percentage of sales. Advertising is as much as for the business expense, for instance the cost of labor and thus, it should be related to the quantity of goods sold...