Essays Tagged: "Marketing plan"

Marketing Strategies for Cell C

MARKETING PHILOSOPHY AND COMPETITIVE MARKETING STRATEGIES FOR CELL CIt has been argued that "strateg ... face modern management" (Haris, 1996). Indeed, it is often contended that the process of strategic marketing planning is crucial since planning determines what must be done in the future whilst givin ... from simple but also that few organizations plan well (Piercy, 1997).As Cell C, we intend using our marketing plan as a road map, to plan our course and help us reach our goals/destination. Typically ...

(6 pages) 442 0 4.5 Apr/2002

Subjects: Businesss Research Papers

"What particular factors within the marketing environment would you take into account in producing a marketing plan for MACLEANS (TOOTHPASTE)"

discuss the elements of macroenvironment and microenvironment with respect to their implications on marketing plans. In order to be able to do this we shall first look at a definition of the marketing ... rder to be able to do this we shall first look at a definition of the marketing environment and the marketing plan before analysing those forces within the marketing environment which seem to be relev ...

(8 pages) 960 3 3.2 Apr/2002

Subjects: Businesss Research Papers > Marketing

Marketing Plan for the introduction of Virgin jeans

I am a german on an english University, so you better check the language noneMarketing Plan for the introduction of Virgin jeansBusiness MissionPurposeIn order to understand why ... .The third part of any Virgin strategy that has to be emphasised, is the strategy of "public figure marketing'. Like no other entrepreneur in the UK, Richard Branson has the talent to market his produ ... the Vision, the strategic intent, and he is the motivator for any person who is part of the company.Marketing AuditDetailed information about the first stage of the marketing planning process being th ...

(14 pages) 1081 0 4.4 Oct/1996

Subjects: Businesss Research Papers > Marketing

Marketing Autopaint.

MARKETING.CONTENTSPAGE1.Introduction.12.The Marketing Plan.22.1The Mission Statement22.2Performance ... d Services65.Promotion65.1Advertising in Trade Magazines65.2Presence at Trade Fairs75.3Packaging75.4Marketing Focus75.5Personal Selling75.6Service, Help and Advice81. Introduction.The Autopaint strate ... n any competitor could andHow to lock-out competition and get closer to the end use customers.2.The Marketing Plan.2.1The Mission StatementAn overview statement covering the broad aims and objectives ...

(14 pages) 123 0 4.0 Jul/2003

Subjects: Businesss Research Papers

The history of pizza hut and existing marketing mix of this company.

ation in deciding whether or not to launch the new "Extreme Pizza." Some of the key elements of our marketing plan first describe the "Extreme Pizza." It will be the largest pizza on the market, with ... mmon topping found on pizzas.In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies, that they ...

(19 pages) 833 2 4.4 Aug/2003

Subjects: Businesss Research Papers > Marketing

Marketing plan for

iddot; 2) Introduction2.1) Competitive position2.2) Amazon's mission2.3) Corporation objectives2.4) Marketing objectives· 3) Environmental Scan3.1) TOWS framework3.2) Micro environment - Porter ... 5) Segmenting, Positioning and Targeting· 6) The supply chain management· 7) Existing marketing mixGE Matrix7.1) Product Line7.2) Partnership7.3) Price7.4) Advertising7.5) Services&middo ...

(18 pages) 1656 4 4.3 Aug/2003

Subjects: Businesss Research Papers > Marketing

Personal Marketing Plan.

Personal Marketing PlanI think I can sell some merchandise about sports, like sports shoes, clothing, ball, a ...

(3 pages) 131 0 3.0 Oct/2003

Subjects: Businesss Research Papers > Marketing

Could this be the a level paper of 2004?

ork Handbook by Ian Marcouse, Chief ExaminerQuestions1.List three main items that would appear in a marketing plan for a video rental shop. (6 mks)2.If the price of videos was £2 a night and 100 ... g when to apply theories is a skill - just as is launching a product. Ideally firms will follow the marketing concept. What is the 'marketing concept'? (4 mks)3.If the syllabus of an exam changed woul ...

(13 pages) 242 0 5.0 Dec/2003

Subjects: Businesss Research Papers

Marketing plan for malaysian airlines

HIGHER NATIONAL DIPLOMA IN COMPUTING AND BUSINESS APPLICATIONMARKETING PLAN FOR MALAYSIAN AIRLINE SYSTEM BERHADPrepared For : Datuk Mohamed Nor YusofPrepared By ... hort Term ( 1 year)*Long Term ( 3 year)5.Strategy6.Tactics7.Action Plan8.Controls9.Contribution of eMarketing1.0 Executive summaryIn Malaysian airlines marketing plan, we have highlighted its key area ... me its weakness and meet the defined objectives.In recent times their have been massive growth in e-marketing , its contribution has been discussed.2.0IntroductionThe history of Malaysian Airline Syst ...

(12 pages) 741 0 4.6 Dec/2003

Subjects: Businesss Research Papers > Marketing

A marketing plan about personal computer.

1.0 Executive SummaryThis marketing plan that is being developed for TCL Computer Technology Co. Ltd is meant to distribute RU ... ute a kind of new products and get the largest market share? How to establish brand awareness? This marketing plan will solve these problems that must be faced by modern marketers. TCL can get benefit ... dle these problems and RUIXING series personal computers should be distributed successfully.In this marketing plan, we will analysis the situation first, and then we will analysis the strengths, weakn ...

(19 pages) 768 1 4.7 Jan/2004

Subjects: Businesss Research Papers > Marketing

What are the barriers to implementing a marketing plan and what can be done to overcome them?

According to McDonald marketing planning is "a logical sequence of events leading to the setting of marketing objectives a ... ting objectives and a formulation of plans for achieving them."(McDonald 2002 p56)The complexity of marketing planning means that when organizations embark on it, they should expect to encounter a num ... those problems, however it is beyond this essay to clarify all possible barriers in implementing a marketing plan. After the potential barriers are of implementation are specified the essay will try ...

(11 pages) 688 1 4.3 Jan/2004

Subjects: Businesss Research Papers

Marketing Plan for a start-up business. College junior level marketing class.

ntain Mudd has been in operation since December 2001. Its average sales are $300-$400 per day. This marketing plan covers how to increase and maintain a constant sales rate of $400 per day. Mountain M ... away because we are out of a certain supply. The only major modifications being made to our current marketing plan is how stock and supplies are replenished. Minor modifications are being made to oper ...

(10 pages) 828 0 3.4 Feb/2004

Subjects: Businesss Research Papers > Marketing

IDine Network- New Company that is the leading provider of dining reward programs.

wo and a half million people enrolled in their programs with at least one dining transaction.In our marketing plan we will include a complete description of the company in which historical operations ... the competitors as well as the customers of iDine.In the market-product focus we will describe the marketing objectives and which segment of the market the firm is going after. We will also emphasize ...

(29 pages) 211 0 4.4 Feb/2004

Subjects: Businesss Research Papers

Levi's marketing strategy in relation to Type I Jeans model.

The Marketing Plan.1. Executive summary.2. SWOT analysis.3. Objectives and issues.4. Marketing strategy. ... ce- promotion2. Using independent quantitative survey to analyse and compare the validity of Levi's marketing strategy in respect of market segmentation and promotion appeal.3. Analyse and comment on ... tion2. Using an independent qualitative and quantitative survey we will analyse and validate Levi's marketing strategy3. Consider Levi's reaction to increasing substitutions and the jeans industry's f ...

(14 pages) 644 0 3.7 Mar/2004

Subjects: Businesss Research Papers > Marketing

An overview of the Marketing Planning Process

IntroductionThe practice of Marketing Planning has been the focus of businesses from all areas of industry. The importance of su ... sses from all areas of industry. The importance of such a plan enables the organization to identify marketing opportunities, give direction towards company objectives and allow follow up procedures if ... unities, give direction towards company objectives and allow follow up procedures if necessary. The marketing plan as described by Sally Dibb in Marketing Planning Best Practice encapsulates a systema ...

(5 pages) 609 1 4.7 Mar/2004

Subjects: Businesss Research Papers > Marketing


dised approach would foster mass production hence achieving economies of scale. With a standardised marketing plan, sales would escalate as a product image is created across the globe.However, Levitt' ... interests have become homogeneous worldwide, but he had failed to recognise that adaptation of the marketing mix is vital so as to satisfy the needs of the consumers in each region. People around the ...

(7 pages) 329 0 4.4 Mar/2004

Subjects: Businesss Research Papers

A sample marketing plan

Develop a comprehensive marketing plan for an organisation that you are familiar with, covering;· current marketing s ... ddot; current marketing situation· opportunity and issue analysis· objectives· marketing strategy· action programs· projected profit and loss statement· contr ... the provision of client portfolio management services for financial and investment advisers.Current Marketing SituationIndividual participation in the share market has increased dramatically in recent ...

(36 pages) 2505 1 4.3 Apr/2004

Subjects: Businesss Research Papers > Marketing

Greeting card

s and is prepared to launch the product. To provide direction, the company has developed a detailed marketing plan to set forth the goals and objectives of the business, the plans for capitalization, ... tion, and the details of the product line. In addition, the company is presenting initial plans for marketing and distribution. Market research has been conducted through available competitive resourc ...

(17 pages) 195 0 4.4 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Steps of the Marketing plan as suggested by MacDonald (2000). Explain what each steps means to a company.

Steps of the Marketing plan as suggested by MacDonald (2000), explain what each steps means to a company.In the i ... company.In the increasingly competitive markets and complex environment in which companies operate, marketing has turned to become an asset of many companies today. Marketing plays a vital role for co ... anies big or small, to survive this globalization era. It is important for a company to have a good marketing strategy in order to achieve their goals and aims. This is the reason why marketing planni ...

(6 pages) 399 0 5.0 May/2004

Subjects: Businesss Research Papers > Marketing

Marketing Communication Brief: Toyota Prius 2004-2005 plan [Draft version]

Year 2004 - 2005Toyota Prius: Integrated Marketing Communication Brief[DRAFT VERSION ONLY]Stanley C.T. NgToyota Motor Corporation, Australia. ... ia.1 Table of ContentsPage1. Table of Contents 22. Executive Summary 63. Introduction 74. Review of Marketing Plan 74.1. The Automobile Market 74.2. Toyota: SWOT Analysis 114.3. Consumer Behaviour Ana ... n 2412. Our Single Central Key Message: "Fuel Economy" 2613. Proposed Communication Mix: Integrated Marketing Communication Brief 2813.1. Market Research Brief 2813.1.1. Research Objectives 2813.1.2. ...

(65 pages) 1144 1 3.3 May/2004

Subjects: Businesss Research Papers > Marketing