Marketing Goals, Strategy and Action Plan for Paintball Company

Essay by geo5University, Master's October 2007

download word file, 8 pages 0.0

Downloaded 64 times

Marketing GoalsThe primary goal of this marketing strategy is to guarantee that Paintball Company will be recognized in the industry as a business entity that gives excellent paintball services for its target market. Aside from this, Paintball Company has the mission to determine the most effective strategy to be utilized in order to transform the Paintball industry into becoming more recognized by the public consumers.

Paintball Company has four primary marketing goals:A)Manage its position as one of the primary businesses regarding Paintball. Being the leader of the Paintball industry will propel this Paintball Company to earn the respect and trust of its customers. Therefore, the organization will have the power to widen its functions through the acquisition of other Paintball organizations.

B)Become more financially stable than other Paintball organizations. The raw technologies that are being used in the production of Paintball equipments have to be able to attain excellent standards.

If this is achieved, the organization will have the capability to become more financially stable as against other rival Paintball organizations.

C)Establish an excellent Paintball technology profile, with Paintball Company as the global label of flagship; andD)Establishing its freedom. Being a free organization will enable Paintball Company to go on with its reputation of excellence in both its Paintball technologies and products by establishing fresh innovations and measures.

Geographic MixThe Paintball industry can be found at one of the biggest suburban areas and the most densely populated areas. Therefore, this implies that with regards to the territorial elements, the Paintball Company has been able to properly select an environment or site that may give tremendous potential for the Paintball industry to be come famous.

Marketing Strategies - OverviewThe marketing idea has been identified as 'the element to attaining company objectives' and the marketing idea depends on 'market emphasis, client likes...