The role of electronic channels in distributing the tourism product

Essay by KateG92University, Bachelor's October 2014

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"The role of electronic channels in distributing the tourism product"

Firstly I would like to say that electronic distribution channels are vital to any business who want to thrive in today's market as we rely so much on technology. As a twenty one year old college student I am all too aware that I am part of a generation who relies on technology to function in everyday life. I can safely say I check my phone at least every twenty minutes depending on the situation I am in. Businesses are aware that they are part of the 'social media era' and therefore must spend vast amounts of time and money trying to stay up to date with today's technology. Tourism suppliers are of no exception, in fact "a new report on holiday shopping found that 65 percent of Internet shoppers plan to browse items online and then head to a store to make their purchases."

(, 2013) Secondly, I want to make the point that we are trying to recuperate from a recession which is affecting everyone. All businesses, big and small, in every sector have had to make drastic efforts to stay afloat. Several companies reported large and sudden reductions in customer orders and have never really recovered. Reading articles online I came across a quote that I feel sums up the recession, the author who I tried but unfortunately could not find said, 'we saw a situation where there was a hole in the ground that we were shovelling money into and we didn't know how deep the hole was. We said to ourselves all we can do now is act on what we know today, we don't know how long this is going to go on for'. (Unknown, 2013)

In reading, Professor Dimitrios Buhalis' - eTourism Trends...