Whatis Advertising

Essay by Wardie November 2004

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What is advertising

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Advertising:- The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.www.dictionary.com

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Propaganda- The systematic propagation of a doctrine or cause or of information reflecting the views and interests of those advocating such a doctrine or cause.www.dictionary.com

Propagation:-The process of spreading to a larger area or greater number

Doctrine :- A principle or body of principles presented for acceptance or belief, as by a religious, political, scientific, or philosophic group

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Does advertising make us buy things we do not want?

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-A substantial portion of our economic system

is devoted to the fulfillment of wants and desires which go well beyond the

basic necessities of life.

-Advertising is an integral part of this activity and

one of the most visible elements of the mass distribution system.

-only source of income that commercial radio and television stations have

-two-thirds of the income for newspaper and magazine publishers. Without this the media communications industry would cease

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-Philip Nelson suggests that lower the "utility value" (that is the less good the product benefits the consumer) of a product the more heavily advertised the product and the more likely it will become a repeat purchase.

-product purchaser is not the final user.

- Price elasticity increase as advertisements increase

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The Future of advertising?

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Advertising in Decline?

enterprises have an innate need to communicate with their publics

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1.Interactive television

-The interative screen

provides you with options to accept or decline an advertiser's special offer.

2. Home shopping channels

3.WebTV When a WebTV subscriber clicks on a banner ad,

they view a...