Essays Tagged: "quality product"

The 10 Greatest Marketing Mistakes And How To Avoid Them!

e days is more competitive than its ever been. To stay alive these days, you just cant just offer a quality product at a fair price. These days, you have to know how to market effectively. Unfortunate ... elling you about the vendors, where they are, how wonderful they are, what they do, how great their quality is, how great their service is, and all about them? 95% of the ads are totally focused on th ...

(22 pages) 756 5 4.2 Apr/2002

Subjects: Businesss Research Papers > Marketing

The role of quality

Quality is a term used to signify excellence of a product or service. We think of a quality product, ... its well designed, well built and will therefore last a long time. If we think of car of being low quality, we think of something like a base model type of Citroen or Peugeot, with its flimsy panels, ... Citroen or Peugeot, with its flimsy panels, cheap components and low specifications.Juran described quality as "fitness for purpose." Which basically means that if you simply want a car that will get ...

(5 pages) 549 1 4.5 Nov/2002

Subjects: Businesss Research Papers > Management

Hitachi: True Experimental Design - MGT 480: Business Research Applications (Third in a series of Hitachi research method studies)

) alternators, starters and other electromechanical automotive parts. A vital part of providing the quality product that has earned HAP-LA a high reputation is the consistent quality assurance testing ... assurance testing that takes place throughout the production process. In order to conduct a proper quality assurance test on a product, experimental design research must occasionally be applied to de ...

(3 pages) 166 0 3.1 Jan/2003

Subjects: Businesss Research Papers

Delaney Motors Case.

s knowledge to help Mr. Delaney in his dilemma. Mr. Delaney decided that he wants to provide a high quality product to his customers. He wanted the consultant to further assist him in his analysis by ...

(4 pages) 239 1 3.4 May/2003

Subjects: Businesss Research Papers > Case Studies

Case Study: MacDonald's.

company would enjoy. From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman wi ... ee. The licence agreement allows McDonald's to insist on manufacturing or operating methods and the quality of the product. This is an arrangement that suit both parties. McDonald's owns or leases the ...

(10 pages) 869 2 4.1 Jan/2004

Subjects: Businesss Research Papers > Case Studies

TQM. "Finding the balance between cost and quality" discuss this statement and explain what is meant by it.

Before we look closer into the subject, first we must look at exactly what is meant by quality and cost.Quality is the totality of the attributes of a good or service that meet the requir ... product, product performance, reliability and durability are all important characteristics of the "quality package", which ultimately influence customers to buy a product and repeat-purchase It. (Pas ... tinguishing between production, selling, distribution, administration and finance costs. (Pass 1995)Quality is a term we use to signify excellence of a product or service. We think of a quality produc ...

(8 pages) 420 0 4.6 Feb/2004

Subjects: Businesss Research Papers > Management

Case Analysis: Hitting the Wall: Nike and International Labor Practice

rsity of cultures and language barriers had to be overcome, while still be able to produce the high-quality product Nike is famous for. Throughout the 1990's Phil Knight, CEO of Nike, Inc. and the com ...

(5 pages) 349 0 4.3 Apr/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

The Expansion of Microsoft

Microsoft continues to produce a high quality product with new innovations and advancements even without the constant fear of a major comp ...

(4 pages) 175 1 4.5 Apr/2004

Subjects: Businesss Research Papers > Marketing

Giuseppe's Sausage Case Analysis

car. From the conception of his business he differentiated from his competition by producing a high quality product with unique recipes that are hard to imitate. While expanding his customer base, dem ... ant continued challenges for Joe to bring stability to GOSC.1. The current strategy of GOSC is high quality, differentiated product.Many weaknesses can be identified in the current strategy. Only beca ...

(6 pages) 112 0 1.0 Jun/2004

Subjects: Businesss Research Papers

Marketing plan for Snuggy Uggys Pty Ltd

ic area does better than competitors:Provides wide range of ugg boots styles and coloursComfort and quality productMeeting customer needsBrand recognition- Uggy's original productWeaknessesThe company ... hers' day and Fathers' day.Benefits sought- Snuggy Uggys could consider providing products based on quality and price. This is where customers seek for quality and price, which is catered for high qua ...

(3 pages) 74 0 3.0 Jul/2004

Subjects: Businesss Research Papers > Marketing

Starbucks' cultural adaptation in International Operations

Starbucks has become one of the most recognised brand in the world, known for selling highest quality coffee products. The company discovered that there was a potential in beverage retailing and ... erates 8337 stores worldwide. The founder, Howard Schultz started in Seattle with a concept of high quality product in a relaxed atmosphere. But a new market is always a new challenge and carries an a ...

(6 pages) 450 0 4.7 Nov/2004

Subjects: Businesss Research Papers > Management

Perdue CAse

The three generation of leaders: Arthur, Frank and Jim, they all believed in quality. Starting from the company's early days, Arthur's philosophy was to "create a quality produc ... in its values that it takes very seriously, such as integrity and honesty, and a constant quest for quality that engenders pride in its work.HistoryIn the year 1920, Arthur W. Perdue founded a backyar ... rds. In 1968, the company begins operating its first poultry processing plant in Salisbury, gaining quality over every step from egg and feed to market. Then it entered the highly competitive New York ...

(15 pages) 65 0 5.0 Feb/2005

Subjects: Businesss Research Papers > Management

How Carlos Gutierrez used operations management to reduce costs and build Kellogg's competitive advantage?

1> How has Carlos Gutierrez used operations management to increase quality and responsiveness to customers and built Kellogg's competitive advantage?In order to look i ... as been changed into output and displayed. Efficiency looks at how delivering a low cost made, high quality product within the frame of mind that it reposes on profit making.Carlos Gutierrez is quoted ... Responsiveness to Customer's paragraph, we see that customers needs are based upon; Low price, high quality, quick services & and quick after sales services, broad range of features and customized ...

(4 pages) 98 0 3.0 Mar/2005

Subjects: Businesss Research Papers > Case Studies

Harley Davidson Case Study

ment buyout. Prior to the buyout, the Harley-Davidson motorcycle was perceived as being an inferior quality product to that of its competitor's. By changing its focus from a product orientation to a m ... he needs of its target customer, especially through its product offering. Harley-Davidson's lack of quality did not enable the company to meet the needs of its target audience. Market share dropped fr ...

(11 pages) 759 2 4.3 Apr/2005

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Decision Making/Framing

salesman indicated that this additional part was almost absolutely necessary to ensure the highest quality product and resulting success for the company. In conjunction with this plea of necessity in ...

(3 pages) 109 0 1.0 May/2005

Subjects: Businesss Research Papers

Project Dreamcast: Serious Play at Sega Enterprises Ltd.

n down into several categories: Consumer:o Sega wants to provide the consumer with a quality home video game that provides the top of the line graphics and animation capabilities at a l ... capabilities at a low price as the consumer is highly sensitive to the price. Thus providing such a quality product to a price sensitive consumer is a big challenge to overcome. Games developme ...

(8 pages) 89 0 2.0 Jul/2005

Subjects: Businesss Research Papers > Case Studies

Case Study Involving Goya Food Products and their Marketing Plan.

h there product in the American market by not only providing their outstanding customers with their quality product, but will also introduce the non-Latin community to their items.#2: Why is it so imp ... 's piece in the Market. Cons could be found in that once one becomes a large-scale corporation, the quality and Human relations can be found to decrease, as now the focus that was directed at those ar ...

(1 pages) 52 0 3.0 Feb/2006

Subjects: Businesss Research Papers > Case Studies

Product Pricing Component: Dell, Inc.

sses the behind-the-scenes activities and only realizes they have quickly and painlessly received a quality product at a very good price. The convenience of the direct marketing system pacifies the co ...

(2 pages) 69 0 3.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Customer Driven Quality

ation, and air conditioning (HVAC) systems. They have been recognized as the HVAC leader in product quality and customer service since 1915. Carrier's foremost concern and focus that supports this ach ... t described within their mission statement: "Carrier is dedicated to providing the highest level of quality and service to our customers around the world. We strive to be our customers' first choice f ...

(9 pages) 187 0 5.0 May/2006

Subjects: Businesss Research Papers > Management

Net bank--------Nexity USA analysis

SWOT analysisStrengths- Secure and convenient online banking for customers- Quality product and friendly service- Focused differentiation strategy- Low cost structure due ... ings for customersConsolidations: Many consolidations among companies for cost saving and better quality serviceProduct offering: Different kind of product and services offered by single bank wh ... nergy Company for paying bill. Such bills customers can pay at less fee.Customer service- Top quality customer service by solving some critical issues very quickly so customers doesn't need face ...

(6 pages) 129 0 3.4 May/2006

Subjects: Businesss Research Papers > Case Studies