Table of Content
1. Introduction 2
1.1. Problem outline 2
1.2. Objective of the assignment 2
1.3. Data collection methods and information sources 2
2. Executive Summary 3
2.1. Mision 4
3. Company summary 5
3.1. History 5
3.2. Market positron 5
4. Services 6
4.1. Service descriptions 6
4.2. Fulfillment 7
4.3. Future services 8
5. Market analysis 9
5.1. Customers and Target Markets 9
5.2. Service Business Analysis 10
5.2.1. Business Participants 10
5.2.1.1. Access services 10
5.2.1.2. ISPs face challenges 11
5.2.1.3. Broad access becomes more prevalent 11
5.2.2. Competition and Buying Patterns 12
5.2.3. Main Competitors 13
5.2.4. Risks 14
6. Strategy 16
6.1. Competitive Advantages 16
6.2. Marketing Plan 17
6.2.1. Marketing Strategy 17
7. Organisation 19
7.1. Officers and Key Employees 19
8. Financials 20
8.1. Funding Uses and General Assumptions 20
8.2. Significant Assumptions 21
8.2.1. Nature and Limitation of Projections 21
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xxx8.2.2. Revenues 21
8.2.3. Expenses 21
8.3. Projected Profit and Loss 22
8.4. Projected Cash Flow 23
9. Conclusion 24
10. Bibliography 25
11. List of Figures, Pictures and Tables 25
1. Introduction
1.1. Problem outline
The studies for the MBA SE module Business Development include an assignment to write company Business Plan.
1.2. Objective of the assignment
Main objective of this assignment is to analyze current state of Business Development of company Xxx s.r.o. and prepare proposal how to formulate new Business Plan. Xxx is my key customer for Data business.
1.3. Data collection methods and information sources
This assignment has been elaborated using the relevant information sources and methods, including above all:
Sources:
Discussion with departments of Xxx
Internet
Methods and procedures:
Collecting relevant data and facts
Interviews, email and telephone communication and deduction for identification and analysis
Selecting information from obtained materials for module (lit. [1])
Identification together...