Salman Sheikh M00122796
MKT 4007
MARKETING IMC
Business Plan
Lecturer:
Shambhavi Rajagopal
By: Salman Sheikh
M00122796
Table of Contents
1 Table of Contents �
2 Vision statement 3
3 Audience 3
4 Program Content 3-5
5 Scope and specification 5
6 Proposed medium 6
7 Timescale 6-7
8 Budgeting 8-9
9 Course Pricing 9
10 Project Leads 9-10
11 Deliveryâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦......................................................................10
12 Referencesâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦.................................................................10
13 Appendixâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦..................................................................11
Vision Statement
The traditional marketplace has come along way and transformed into what we know today as the virtual reality. Living in this virtual age, where almost all data and information is processed and available through machines, we have reached a point where we are more lenient towards the internet. With this course we aim to serve a diverse community of learners at a convenient time and place. We want to create a well-supported learning experience, in order to encourage the learners to achieve their personal and professional goals.
Figure 1
Native Advertising Campaigns: Critical Elements fo...
Publishers Offering Native Advertising ProductsAudience
The audience will include students, regardless of their current academic standing, post/undergraduates who want to develop a foundation knowledge of e-marketing strategies to improve their graduate career prospects. Managerial or professional staff can learn how to enhance their knowledge on e-marketing strategies and know how social media can be optimized to be used to target social networks. Entrepreneurs looking to enhance company performance through e-marketing and social media.
Program Content
The E-Marketing master course will cover a range of topics, which will be subcategorized within two major subjects, E-marketing and Social Media. E-marketing will look at the basic online marketing strategies and Social media will be about the use of marketing within social aspects of the internet.
E-marketing
This will include five topics that are:
Introduction to E-marketing: this will include course overview, an introduction to the e-marketing concept, the difference between traditional and modern marketing...