Commentary on a Consular Christmas blog: An alternative Christmas in Goa

Essay by chinwangHigh School, 12th gradeA, June 2014

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Henry Chung

Commentary on a Consular Christmas blog: An alternative Christmas in Goa

This text is a blog published on the official Foreign & Common wealth office during Christmas. The purpose initially at the start of the text, superficially, without later context, it seemed to be a informative post about the lifestyle in Goa, hoping to attract tourists. However as the text progresses, the main purpose of the text shifts towards a cautionary note for its main audience, British citizens visiting Goa. Being a blog post, it is written in a informal tone, but considering the formal connotations that usually entitled with the official FCO, the text seemed somewhat out of place. And finally the text was cleverly chosen to be published around Christmas, because it is a time when many Britons may choose to celebrate their holiday somewhere else.

As mentioned before, the text was published around Christmas with its purpose/context to warn any British citizens that are leaving the country to celebrate the holiday in Goa.

The publication date of the blog was specifically chosen around Christmas, with the aim of matching the date with the context. Comparatively, if the text was published too early or after Christmas, it would defeat the point of the blog and no doubt would be less effective, since the holidays had finished and less Britons would be traveling abroad. Releasing the article during Christmas, also relates the text with the readers/audience,because it intentionally matches the release date with the intentions of the audience at the similar times, so that the information in the text will seem updated and specifically catered for those who are willing to travel to Goa during Christmas. The image containing a picture of the city of Goa under a zoomed in Christmas star, is an attempt to create...