Financial Statements

Essay by HYPERSDTUniversity, Bachelor's January 2008

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Financial Statements PaperCoca-Cola has been in business for over 120 years and is still successfully growing. Coca-Cola originally started with soft drinks and now their product list is endless with foods and drinks. Like Coca-Cola, Pepsi is just as successful. Pepsi has been successfully growing for the past 110 years now. Pepsi also provides a great selection of soft drinks, Frito Lay snacks, sports drinks, Quaker foods, and many more. Coca- Cola was established over 120 years ago by a man named Dr. John Pemberton. It was a "one man" business which became one of the world's largest companies. Coke originally started here in the US, selling a glass of coke for $.05. Coke started getting its fame in the US when it was discovered that soda drinks are good for people's health. Shortly after Coca- Cola was introduced to America, Pepsi entered the market in 1898; Pepsi stared with soft drinks as well.

Pepsi is standing very close to Coke with its products and sales around the world.

Coca Cola has been competing for customers since Pepsi went into business. Soda drinkers always have a preference on the type of cola they drink. A major factor in getting a customer to buy a product is the marketing of a company. Based on a survey conducted last year, consumers preferred Coca Cola over Pepsi. The consumers that preferred Coca Cola were influenced by the products taste. Both Coca Cola consumers as well as Pepsi consumers were loyal to their product of preference. In both cases, these consumers have consumed Coca Cola and Pepsi for over 20 years. Consumers did say that if they did not have a choice and Pepsi was their only other alternative, then they would switch to Pepsi. Of those surveyed, the younger generation prefers...