Innovation, Design, and Creativity:

Essay by skogUniversity, Bachelor'sB+, November 2009

download word file, 4 pages 0.0

Walt Disney was one of the world's all time creative geniuses. By applying his innovation, design, creativity and marketing savvy, he was able to create an empire based on cartoon characters and mythical environments. Walt Disney is best known for his unforgettable films with characters that have become icons. Amusement parks that draw visitors like no others. Walt Disney and the corporation he started have shown an amazing ability to create and implement ideas that have grabbed the world's attention. But how were they able to do it. As a Disney cast member (Cast member is what Disney refers too all its employee's.) All Disney cast members work in an environment where innovation, design, creativity are an asset to them and the company, a company that wants all its cast members to be innovative and creative.

Defined In today's business world, words like innovation, design, and creativity, are no longer found solely in the meeting rooms of marketing, design, and engineering departments, but have rather become profitable words necessary to the growth of an organization.

Around September 1995, a young software developer sat down and began to write programming code on an unknown website, beginning by listing a single broken laser pointer as a test, rather than a serious offer intended for sale (Hsiao, 2008). He was surprised that the item sold for $14.83 and by 1996, the company became large enough to require the skills of a strong business team whose creative efforts, website and process design, and continuing innovation, produced the most popular shopping website in the world; (Hsiao). In this paper, this author will define innovation, design, and creativity, compare and contrast the terms, and discuss their business implications. Although organizations may have achieved success by other means, they will lose their competitive advantage without an...