Problem Solution: Gene One Corporation

Essay by toshiraUniversity, Master'sA+, May 2008

download word file, 15 pages 3.0

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Problem Solution: Gene One Corporation

Toshira D. McCoy

University of Phoenix


Problem Solution: Gene One Corporation

Biotechnology refers to "techniques that use organisms or their cellular, subcellular, or molecular components to make products or modify plants, animals, and micro-organisms to carry desired traits" (Paugh et al, 1997, page 9). The biotechnology industry has developed dramatically throughout the decades. Companies, such as Amgen and Gene One, have been recognized for its developments of drugs and produce through genetic research. Gene One specializes in the creation of produce without use of pesticides. Consumers can enjoy products, such as tomatoes and potatoes, without worrying about any possible detriments to their health. In today's society, the organization faces stiff competition from other companies that are publicly traded. Leadership now has to make tough decisions for the future survival of Gene One.

Situation Background

Five individuals started Gene One in 1996.

The company's main products were developed as a result of technology that eliminated diseases in produce. Since its inception Gene One has survived as a private company. The organization has been very successful, but executives yearn for more profitability. More consumers are becoming interested in the industry and as a result stock values are rising. The chief executive officer and board members have decided that the company should become public as a means to achieve optimal growth in the industry. Key employees were appointed to work toward obtaining public status within a three-year period. The decision has prompted the discovery of many issues and opportunities.

Issue Identification

The key issue in this scenario is the company's organizational culture. According to McShane and Von Glinow (2004, page 2), "organizational culture is the basic pattern of shared assumptions, values, and beliefs considered to be correct way...