Reading An Advertisment

Essay by hamoody_moodyHigh School, 12th gradeA+, November 2004

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Reading an advertisement and understanding who the target audience is, might be difficult; however, there are some strategies that help to read and understand it. The first strategy is visualizing. While looking at an advertisement, try to visualize what the Ad is trying to express and who is the target audience. Most advertisements are published for the people in the community. The second strategy is looking it over. If you have difficulties in understanding what the ad is trying to develop, look at it over and over, or re-read it to understand the point of it. The third strategy is reading between the lines or behind a picture. Sometimes the advertisement has some hidden information behind a paragraph or a sentence or even a picture; so try to imagine and predict what the ad is trying to explain. In conclusion, following these strategies could help you understand any advertisement or knowing who the target audience is.