SMS a marketing opportunity

Essay by crywolfUniversity, Master's March 2005

download word file, 5 pages 3.0

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Marketing Opportunity

Cool idea of innovating SMS: Do you want to have ORVASMS today?

SMS, or text messaging, is a feature available in most modern digital phones. Users send and receive short text messages (approximately 160 characters) from one mobile phone to another. The receiver sees the message displayed on the phone. The text message can be delivered whether or not the phone is engaged in a call. The message is automatically saved, and can be read at any time (Kornblum, J. 2004). The Global System for Mobile Communications (GSM, 2004) reported that in May 2003 alone, 30 Billion SMS messages were sent and there is a projection of over 150 Billion SMS messages per month for the next three years! Voice calls and short messaging services (SMS) continue to be very popular Usage of SMS to send greetings, invitations, love notes and all other kinds of messages is now widespread (GSM, 2004).

Therefore, SMS text messages are now an important part of the lives of millions of people around the world for connecting to each other.

However, there is still a significant number of people who feel that SMS is extremely annoying because the user has to press those minuscule buttons many times just to make a very short message. Also, users do not feel SMS is a very efficient communication tool, because he/she has to press four times every time that they want to use the letter S, for example. Moreover, some users believe that SMS makes them look stupid because they have to spend 3 ~5 minutes to make a simple message such as 'hello!' or 'How are you?' Not only is it a waste of time to make it, but SMS is also inefficient for catching the exact meaning, one event between sender and receiver may...