Essays Tagged: "marketing tool"

The Exploitation Of Children In Television Advertisements

n poverty-strickenhomes and tenements, as well as in schools and businesses, sits advertisers' mass marketingtool, the television, usurping freedoms from children and their parents and changingAmerica ... ng used to sell the product to the parent.'According to James U. McNeal, a Texas A&M University Marketing professor , states,'What distinguishes children from other viewers is not so much what adv ...

(16 pages) 703 0 4.8 Dec/1996

Subjects: Social Science Essays

Using two or three Brands, Discuss the Influence of Sponsorship on the creation of Brand Meaning.

ention of consumers and present them in a favourable light. Advertising is the most frequently used marketing tool and speaks to a consumer in a direct way. It announces the availability of a product ... of the consumer so that he/she will give it favourable recognition when exposed to other, specific marketing messages. Attempts to create a personality and style which distinguishes a product from an ...

(10 pages) 224 0 3.5 Jan/2004

Subjects: Businesss Research Papers > Marketing

Ansoff matrix

Ansoff's Matrix - Planning fo GrowthThis well known marketing tool was first published in the Harvard Business Review (1957) in an article called 'Strat ... that the product remains the same, but it is marketed to a new audience. Exporting the product, or marketing it in a new region, are examples of market development.Product DevelopmentThis is a new pr ...

(1 pages) 167 2 2.3 May/2004

Subjects: Businesss Research Papers

Baz Luhrmann - Analysis of the Red Curtain Trilogy

The Red Curtain Trilogy, upon first thought, could simply be seen as a marketing tool by Baz Luhrmann and the team at Bazmark - put your three popular films in a box set w ... uying audience. However, upon further inspection, the three films are not boxed together simply for marketing purposes, or just by the fact they have the same director and production team - Simply Bal ...

(14 pages) 76 0 4.0 Oct/2004

Subjects: Art Essays > Film & TV Studies

Marketing Mix including Industrial and Consumer Markets

The marketing mix is a marketing tool. It is a checklist, which focuses attention on the main marketing ... st, which focuses attention on the main marketing activities in which a firm needs to carry out its marketing strategy. It consists of the four Ps (product, price, promotion and place).Product (includ ... e (distribution channels and seeking shop distribution)Managers look at these areas and decide what marketing actions need to taken. For effective marketing each area needs to be considered. The actio ...

(2 pages) 119 0 3.7 Feb/2005

Subjects: Businesss Research Papers > Management

How to Determine Targets for Marketing and Public Relations.

One of several definitions of public relations: public relations is a marketing tool which facilitates communication between a nonprofit organization and its targeted pub ... ell defined ways.The targeting of markets or publics for nonprofit organizations will flow from the marketing program and objectives and strategies of the organization. The targeting will flow from a ...

(2 pages) 61 1 0.0 Feb/2006

Subjects: Businesss Research Papers > Marketing

Marketing Tools, Means and Devices.

The middle of the Marketing Spectrum encompasses all of the major and minor marketing activities, tools, means and dev ... s, means and devices used implicitly or explicitly by any nonprofit organization within its overall marketing programThe definition of a marketing tool or device is as follows: Any activities, steps, ... ny activities, steps, facilities or materials which impact in any major or minor way the process of marketing or communicating the organization to any of its targeted market segments.Given this broad ...

(1 pages) 56 1 1.0 Feb/2006

Subjects: Businesss Research Papers > Marketing

Marketing Mix Paper

IntroductionMarketing is the process of planning and executing the conception, pricing, promotion, and distribut ... goods, and services to create exchanges that satisfy individual and organizational goals. Basically marketing is a necessary part of our daily life. Not only are products and services marketed but we ... ness market their products and services. It seems as thought immediate gratification is a promotion marketing tool that many companies are now using. After briefly describing the 4 - P's of marketing ...

(5 pages) 1392 0 4.0 Jul/2006

Subjects: Businesss Research Papers > Marketing

Define Marketing Paper

onal results in the marketplace. Professional researchers use these six modes - advertising, direct marketing, events and experience, personal selling, Public Relations and publicity, and sales promot ... within any given environment placing a mix on the variety of student attractions are available. In marketing to students, these are essential needs to build clientele and sales for a program or organ ...

(4 pages) 282 0 3.7 Feb/2007

Subjects: Businesss Research Papers > Marketing

Virtual Tourism as a new venture

sm in order to offer new ways to market tourism. The idea of virtual tourism is still an innovative marketing tool. However, through our studies of the Maltese market we found that there are a number ... sts. Virtual tourism will offer value to the customer, as they will be developing their traditional marketing techniques to new virtually interactive techniques. These techniques will be successful, a ...

(13 pages) 70 1 5.0 Apr/2007

Subjects: Businesss Research Papers > Management


The Use of Music in Commercial Advertising Recently television is seen to be the leading marketing tool in the US economy. The majority of commercials are made so that consumers will rememb ... song by the Bare "Naked Ladies". In the food industry, Pringles Chips, also uses this type of marketing tool in hopes to springboard its product to consumers. Its commercial involves an outrageo ...

(3 pages) 33 0 0.0 Oct/2001

Subjects: Businesss Research Papers > Marketing

Nike Advertising Campaign

alone; it is such powerful that it has to be also used for public interest. Advertisement is an old marketing tool, that provide means of communicate the need to buy services and goods. In style adver ... ing high quality athletic shoes The Company has continued to remain on top through their aggressive marketing that has made them penetrate global markets, concepts coupled by high tech advertisement.N ...

(11 pages) 90 0 0.0 Oct/2007

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

The Four P's of the Marketing Mix

Marketing MixDetermining the proper marketing tactics for a product or service is a process that req ... here in the life cycle a product currently resides. "The four Ps represent the sellers' view of the marketing tools available for influencing buyers. From a buyer's point of view, each marketing tool ... enefit." (Koffer, Chapter 1). The concept is that for a company to have success with a product, the marketing needs to be strategic in overall outlook, and tactical with each product, depending on whe ...

(6 pages) 142 1 5.0 Nov/2007

Subjects: Businesss Research Papers > Marketing

Marketing of tobacco

of this only 22 have gone for trial, three of which resulted in partial victory.(1:66) II. VIEWS ON MARKETING OF TOBACCO Marketing can be defined as the process by which goods and services are sold an ... s functions like, advertising, mail-order business, public relations and the like. The main goal of marketing is to acquire, retain and satisfy customers.(2:1) Cigarette companies seem to understand t ...

(5 pages) 38 0 3.0 Feb/2008

Subjects: Social Science Essays > Controversial Issues > Drugs & Alchohol

Product Life Cycle As A Strategic Marketing Tool

he following discussion, we will examine several examples to demonstrate how PLC serves as a useful marketing tool to indicate certain marketing strategies to be adopted for products identified in the ... cteristics relative to the market and competition in the various PLC stages, they call for distinct marketing objectives and strategies in order to maximize return and optimize efficiency.Looking at t ...

(8 pages) 208 1 3.5 Feb/2008

Subjects: Businesss Research Papers > Marketing


stop shopping and that they knew what they wanted to purchase.? Dell saw the Internet as a powerful marketing tool.? Expand market outside US.? Internet users continuously increasing so that make e-st ... ce distribution channel is so highly cost.? Use of Internet and e-commerce that is major channel in marketing for dell and major channel in sale also.? Dell's strategy is to acquire customers from its ...

(4 pages) 98 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

If you had four extra hours per day, what would yo

perfect world, I would devote two hours per day to my Internet business, The site is a marketing tool for my consumer complaint business, which writes letters on behalf of wronged consume ...

(1 pages) 683 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Marketing Tools and Customer Service on Travel Web Sites

ess stand out from the competition. How can a business do this? A company can do this by creating a marketing campaign that is unique and different. With the impact the internet has had on the travel ... icult as the number of competitors has grown exponentially.When a travel business begins creating a marketing plan there are a few key areas that should be focused on. Some important areas of focus wo ...

(7 pages) 82 0 0.0 Mar/2008

Subjects: Businesss Research Papers > Marketing

Application of Digital Marketing to the University of Upnorth

local, national and international students, the university has commissioned the writer as a digital marketing consultant to recommend them how to apply the new marketing tool in the internet era and b ... ms of reference for this report is set as follows:•Review of influence of technology (IT) upon marketing practice•Discussion of digital marketing and its benefits•Target market identifi ...

(13 pages) 74 0 3.0 May/2008

Subjects: Businesss Research Papers > Case Studies

An essay on the human resource management schemes adopted by Domino's Pizza. Implication of 30 minute or free delivery on the delivery boys.

was true or not could not be established beyond doubt then. Originally perceived as a revolutionary marketing tool when it was launched two and one-half years ago, the Domino's 30 minute or free guara ... s so that the team understanding is achieved at a personal level.8. Customer Relations: The service marketing says that it's not only important to deliver the product but market the service. Though it ...

(29 pages) 49 0 3.0 Aug/2008

Subjects: Businesss Research Papers > Management > Human Resource Management