Essays Tagged: "Pricing strategies"

Marketing Plan for development of Multi-Cultural Calendar.

ures/specifications5.1.1Specification5.1.2 Packaging5.1.3 Branding5.1.4 Attributes5.1.5 Benefits6.0 Pricing Strategy6.1 Market strategy for distribution and promotion6.1.1 initial pricing strategy6.1. ... Market strategy for distribution and promotion6.1.1 initial pricing strategy6.1.2 After January 03 pricing strategies6.2 Projected profit and loss statement6.3 Controls6.3.1 How will you monitor prog ...

(16 pages) 309 0 4.0 Aug/2003

Subjects: Businesss Research Papers > Marketing

Pricing Stratagies

Pricing StrategiesIn today's world of cutthroat competition among companies, pricing is very importa ... factors that decide the profitability and overall existence of the company. As one of the four p's pricing strategically is important to the company. As price is affecting both the number of sales an ... rice is affecting both the number of sales an organization makes and how much money it earns, right pricing is one of the key factors of success for a product as well as the company which manufactures ...

(4 pages) 594 0 4.4 May/2004

Subjects: Businesss Research Papers > Marketing

An explanation of monopoly, oligopoly, perfect competition, and monopolistic competition - a detailed overview

irms, the amount of sellers (vendors) and the barriers of entry to the market. The second factor is pricing strategies. The 'big fish' have high power to set a price, because of their size and influen ... nopolies. The main reason for this is the fact that monopolistic firms have absolute power over the pricing of their products. Without government intervention, monopolies could charge any price for th ...

(4 pages) 837 0 3.3 May/2004

Subjects: Social Science Essays > Economics > Development Studies

This part is about the 4P's or marketing Mix of a "made-up product" for the Dutch Market. A facial massage device for men.

urpose.PricePrice is what consumers pay to get the product . According to Kotler, there are several pricing strategies. Our company is launching a new product but we are also aware that our position i ...

(11 pages) 180 0 0.0 Dec/2004

Subjects: Businesss Research Papers

Exporting A Product

g strategies available to assist managers in controlling foreign transactions risks. These include "pricing, settlement, forward contracts, leading and lagging, and netting" (Hill, International Busin ...

(2 pages) 59 0 0.0 Jul/2005

Subjects: Businesss Research Papers > Management

Inventory Analysis: Home Depot, Nordstrom and Cold Water Creek.

n inventory management reporting in order to track company's ability to move inventory and maximize pricing strategies and avoid having to discount obsolescent inventory thus affecting profit. Through ...

(9 pages) 170 0 3.7 Jan/2006

Subjects: Businesss Research Papers > Accounting

Case Study Of Lake Hotel, where the hotel is not having much sales and how to improve these sales to obtain profits. Assume data as required.

s report so that the hotel can understand its difficulties and can make the possible changes in its pricing strategies, and develop the cleaning and maintenance of the hotel to earn a higher revenue.2 ... otel and has affected the occupancy percentage to a considerable extent.3.0 RECOMMENDATION OF A NEW PRICING STRATEGY.The current pricing strategy of the Lake Hotel is £ 55 per person, per night ...

(9 pages) 151 0 4.6 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Objectives for A-Level Business coursework

cludes what people would like to learn and on what basis they judge their computing ability.Analyse pricing strategiesAs part of the questionnaire which will form the basis of my primary research, I w ...

(2 pages) 24 0 5.0 Aug/2006

Subjects: Businesss Research Papers

Marketing Plan: Phase III - Drive Alert, by eMagin, Inc.

nfluencing the product life cycle, product positioning, differentiation strategies, and appropriate pricing strategies using existing technology. Product external and internal factors will influence e ... g technology. Product external and internal factors will influence eMagin's expected target market. Pricing strategies will examine variable costs including channel members participation, and organiza ...

(7 pages) 557 1 4.2 Feb/2007

Subjects: Businesss Research Papers > Case Studies


ean companies will ask UK firms to invoice them in Euros (the so called "Euro-Supply-Chain effect") Pricing strategies may have to change (transparency of prices in Euros may lead to less price discri ...

(7 pages) 60 0 5.0 Nov/2001

Subjects: Businesss Research Papers

Marketing Plan Phase III

niversity of PhoenixGroup I.D. WH06BSM03Prof. Richard HartmanMKT 421 - MarketingJuly 5, 2007�Pricing StrategyPricing strategies take into account the forgotten "P," (Pricing), positioning. Spea ... l enter the market in the beginning position of the lifecycle, allowing flexibility in any selected pricing strategy. Pricing strategy is nothing more than taking into account research, production, an ...

(7 pages) 502 0 4.0 Jul/2007

Subjects: Businesss Research Papers > Markets & Exchanges

Detailed International Marketing Plan Outline II

. By researching areas such as segmentation, targeting and positioning, marketing, promotional, and pricing strategies, place, and implementation and control the company will be able to achieve its go ... hion statement. They will also have to appeal to the older women who need the wigs due to hair loss.Pricing StrategyTo determine the right cost per unit the company will have to consider several thing ...

(6 pages) 62 1 5.0 Dec/2007

Subjects: Businesss Research Papers

Doing Business in China

onsumers or uses in more than one nation for profit. The company plans and executes the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy ... esires of selected target markets. The marketing mix combines product, distribution, promotion, and pricing strategies in a way that creates exchanges that satisfy individual and organizational goals. ...

(7 pages) 197 0 3.0 Feb/2008

Subjects: History Term Papers > Asian History

Marketing Mix

uyer requires the seller to pay. "Factors related to price include legal and regulatory guidelines, pricing objectives, pricing strategies, and options for increasing sales (Truell, Allen D., 2007)." ... s for these items. Dell provides reliable and economical products and services to consumers. Dell's pricing strategy consists of the company lowering the price of goods and services, which allows the ...

(3 pages) 196 1 4.3 May/2008

Subjects: Businesss Research Papers > Management

Marketing Plan

so discuss the projected life cycle, differentiation and segmentation of the turkey burger, and the pricing strategies Wendy's should use when marketing their new product.Attributes of Turkey Burgers" ... ating the product from the competition by way of persuasive promotion, and perhaps creating special pricing plans. Any changes needing to be made within the marketing mix need to be done during this s ...

(7 pages) 110 0 0.0 Jul/2008

Subjects: Businesss Research Papers > Marketing

Riordan Manufacturing PR Campaign: Strategy Paper

vided. This type of marketing will provide the targeted publics with new and improved services, new pricing strategies for their needs, and a new way of focusing their business.Proactive and Reactive ... ning rigorous quality controls, innovative solutions, a responsive business attitude and reasonable pricing.Our EmployeesWe will maintain an innovative and team oriented working environment.By assurin ...

(17 pages) 179 0 0.0 Nov/2008

Subjects: Businesss Research Papers > Management

Merger and Acquisition: Proposed takeover by Primary Health Care of Symbion Health.

ntegration, cultural synthesis and transactional costs via strategies such as incentive schemes and pricing strategies, the takeover would provide Primary with an array of competitive advantages in it ... l decreases in operating and outsourcing costs, thereby creating a competitive advantage in product pricing strategies.Primary's ability to exploit the benefits of economies of scale, expanded product ...

(14 pages) 52 0 0.0 May/2009

Subjects: Businesss Research Papers > Management

Cultural Challenges of Doing Business Overseas

dentified. This paper will help Kafka understand the business environment in Czech Republic and the pricing strategies that can be adopted for the new pizza business to be successful in this new marke ... fficult in Czech Republic. Pizza is considered as a snack and it is bought from the street vendors. Pricing of the street vendors would be far less than the pricing of a pizzeria and changing the habi ...

(13 pages) 33 0 0.0 May/2009

Subjects: Businesss Research Papers

Market Structures Simulation Analysis

ch is increased to $600 million for 2004, investing in brand building. (University of Phoenix, 2009)Pricing Strategies - 2004The strategic move for profit maximization is reducing price to $2,450, whe ... 50 is optimal for 2004. Large increases in sales volume, generates a total profit of 2.74($bn). Non-Pricing Strategies - 2005Quasar production efficiency has come up. After a successful pricing and ad ...

(4 pages) 318 0 5.0 Jul/2009

Subjects: Social Science Essays > Economics

Business Recommendations

a decentralized decision-making corporation has decided to centralize major decision-making such as pricing and marketing to advance Larson's profits. Larson Inc. will assemble a board of executives t ... fits. Larson Inc. will assemble a board of executives to take a deeper look at current processes in pricing and marketing strategies to enhance the processes or develop innovative processes to build p ...

(8 pages) 122 0 3.5 Jan/2010

Subjects: Businesss Research Papers