Enterprise Development Project on Royal B & B

Essay by allennanUniversity, Master'sB, November 2004

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Chapter One: Environment Analysis

1.1 Environmental Analysis Methodology

The analysis was conducted via both primary and secondary research.

1.1.1 Primary research

Primary research simply means collecting findings, data and information on the topic chosen by the author through ways such as making a survey, questionnaire, observations, interviews, etc.

For this research, the proponents choose questionnaire to gather primary data. The proponents were getting people to fill up the questionnaire in the island of Penang especially around the Georgetown area such as Chulia Street, Penang Street, Batu Feringhi and Pulau Tikus. The questionnaires were distributed to 60 respondents. The sample groups were backpackers and economy travelers. The proponents also did the personal observation on market characteristics, tourism trend, operational procedures and site potential.

1.1.2 Secondary research

Secondary research means gathering and collecting data that has already existed and been researched by others from places such as newspaper, internet, journals, reference books, magazines, television and so on, generally the mass media.

For this research, the proponents used the Internet, magazines, newspapers and reference books as a base of sourcing out materials of secondary research.

1.2 Environmental Analysis Results

1.2.1 Analysis of survey questionnaire

1. Is this your first visit to Penang?

Option: Yes or No (No. of times visited)

Analysis: to find out the percentage level of potential tourists who will return to Penang.

2. How many nights are you going to stay in Penang?

Option: 1, 2, 3, 4, 5 or >5

Analysis: to find out the number of nights they are going to stay in Penang.

3. How do you usually travel?

Option: Alone or in a group (Number of people in the group)

Analysis: to find out their travel behavior so that to prepare the facilities that for a person or a group of people including families.

4. How...