Healthy Lifestyle Marketing Strategy

Essay by arakul600College, UndergraduateA, August 2011

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Health Marketing Strategy

Market Target

Young Coloradoans (ages 16-21), particularly high school and college students that reside in Colorado.

Market Need

The specific need for this target market is to acquire access to healthcare information and local health services.


Help young audiences to understand the importance of living a healthy lifestyle, benefits/consequences of healthcare reform, and provide them the information of how to access local health services.

Marketing Strategy

The young audience needs to know the key aspects of healthcare system. The audience will learn about website and will be able to utilize the information and spread it around their family and friends.

The audience will feel encouraged and highly interested about information they had learned. The audience will learn keys to good health that include the following:

Nutrition. According to report, 28% of Americans are skipping meals and 21% say that lack of time is the main barrier to eating right.

Eat a low-fat, high-fiber diet and reduce intake of fat from meat, sugar, caffeine, alcohol, tobacco, and other potentially harmful substances. Try to supplement diet with fruits, vegetables, and other healthy foods rich in antioxidants, vitamins and minerals.

Get regular physical activity to maintain a healthy weight by walking to and from work every day and hit the gym at lunch several times a week. According to Surgeon Generals Report on Physical Fitness, 60% of adults don't get the recommended amount of exercise and 25% don't get any. Regular physical activity can reduce stress, enhance self-esteem, and improve sleep and performance at work. Exercise can also help lower body fat, control blood sugar, and reduce risk of heart attack.

Manage stress. Over 80 % report feeling prolonged stress about money and the economy, and 70 % say they're often worried about health problems affecting themselves and their...