Internal and External Factors: Disney Corporation

Essay by KCBSPBUniversity, Bachelor'sA, January 2010

download word file, 8 pages 0.0

The Disney Corporation is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. (Disney Corporate, 2009). This company did not become one of the leading corporations in the world without hard work, an extreme dedication to the mission and core values of the organization, and the successful application of the four functions of management: planning, organizing, leading, and controlling. Many internal and external factors may have a direct impact on the four functions of management like: globalization, ethics, and innovation.

An internal factor has to do with the strengths and weaknesses in an internal organization while an external factor refers to the opportunity or threats presented by the external environment. A multinational corporation like Disney faces many internal weaknesses and strengths. Disney's main strengths consist of its resources, experience in their line of business, and its low cost strategy.

Financial risks for Disney are minimized by sharing initial investment costs with a maximum number of outside participants.

The Disney Corporation has several external opportunities such a positive government attitudes toward its operations, barriers of entry are significant, and the entertainment industry itself. Legal and legislative forces are usually identified as being negative external factors. Oversaturated markets, politics and economic aspects from a global perspective and foreign competition are threats to the Disney Corporation. (Khayat, 2004).

The successful leaders of Disney work with their teams to provide vision and set goals as well as to encourage involvement and accountability. Disney have the benefit of the dynamics from classroom sessions, application exercises, field experiences, and conversations with Disney leaders allows and individual a chance to see firsthand the principles that are at the core of their organizational strengths.

The four functions of management are affected...