Marketing Plan for new product - All Phases

Essay by kyrensmomUniversity, Bachelor'sA, July 2008

download word file, 20 pages 4.2 1 reviews

An effective marketing plan is the foundation for any successful business. The marketing plan is the blueprint for how the company will position its product in the market to adequately compete for business. In a technology based society, video gamers are eager to get a hold of the latest trend in game consoles. One of the most popular video games among gamers today is the Nintendo Wii. To capitalize on the video game wave, Group A has come up with a game that will allow video gamers to experience the ultimate video thrill. After a careful SWOTT analysis, we will use an effective positioning strategy among our selected target market to capture a share of the gaming market. The implementation of this market plan will allow us to fully and effectively integrate a total marketing effort. Phase II of the marketing plan for Nintendo's Wii Me-Can-X game includes a description of the life cycle, product attributes, pricing and promotional strategies.

Analysis of channel management decisions along with an advertising plan, promotion schedule, and public relation opportunities for the Me-Can-X game are also discussed. Through careful budgeting and assessment of management and control methods, the Me-Can-X will be able to garner a huge share of the video game market. Nintendo will remember its social responsibilities to its shareholders and assure that the production and distribution of the Me-Can-X serves the best interest of everyone involved.

Overview of Nintendo WiiThe Wii is the fifth home video game console released by Nintendo. The console is the direct successor to the Nintendo Game Cube. Nintendo believes that its console targets a broader demographic than that of Microsoft's Xbox 360 and Sony's Playstation 3. It competes with both as part of the seventh generation of video game systems. One of the distinguishing features of the...