Marketing Plan: Phase III Paper

Essay by yayayeo September 2009

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This paper will discuss phase III of the marketing plan for Wedo's Tacos. Phase III will discuss four specific aspects of the marketing plan, the attributes of the new products and service, the factors and impacts of the product life cycle, differentiation and strategy of the product and service, and lastly the appropriate price strategy for the products and services of Wedo's Tacos.

The attributes of new products and servicesThe previous phases discussed some aspects of the products and services. This phase will discuss the products and services with more detail so all stakeholders will have a better understanding of what Wedo's tacos is and what is to be accomplished.

Wedo's Tacos will begin with seven new products and the services to put those products into the hands of the consumer. The products are a variety of menu items totaling seven items as of the writing of this paper. More items may be added during the development of the products and opening of the actual restaurant but at this time the number stands at seven.

The stakeholders have decided to provide only tacos with the necessary condiments as well as drinks and tortilla chips. All tacos served will come with a choice of flour or corn tortillas, free chips and salsa with each order, and condiments such as salsas, cilantro, onions, pico de gallo, guacamole salsa, sour cream, and lemon slices. As an option, a family value pack will be served by the pound with eight tortillas, cilantro, onions, salsa, sour cream, and guacamole sauce. This will feed a family of four with two large tacos and chips each.

The products1. Chicken Taco: this taco will be a specially marinated and succulent tender chicken breast charbroiled or grilled to perfection, sliced, and served hot.

2. Steak Taco: Thinly sliced steak...