PEST Analysis for a Company in the Tourism Industry

Essay by swei_86 August 2008

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The Tourism industry is one of the fastest growing industries in theworld. The World Travel and Tourism Council estimates that in 2004Travel and tourism is expected to generate* US$ 5,490.4 billion of economic activity* 10.4% of total GDP* 214,697,000 jobs or 8.1% of total employment* 12.2% of total exports [1]My task is to conduct a PEST analysis for a company within the Tourismindustry.

Within the tourism industry, I have to select one area of interestlike transportation, accommodation and transportation etc. and thenone company doing business with these sectors related with thetourism.

According to Leiper ?Transportation is the only link between thetourist-generating region and destination region?[2]So, transportationwas a more interesting sector to discuss in the report but I tried tofind a company which is related with all these main sub-sectorsdiscussed above in the report.

I have decided to look in the U.K market for such company because?Tourism is one of the largest industries in U.K,

worth approximately75.9 £ Billion to the U.K economy in 2002 and supporting around 2.1million jobs.? [3]During my research on internet I found many companies offeringservices in the tourism of U.K but I have decided to choose ?SimplyTravel? because of its variety of services offering related with theaccommodation, transportation and attractions.

1.2 Problem FormulationIn the problem formulation part of my report I would describe theoverall situation of the U.K Tourism industry. The service concept of?Simply Travel? will give us information about the services providedby the company. I will find out about the customers, competitors ofthe company. I will find out what political, economical, social andtechnological factors affecting the company and its demand situation.

1.3 LimitationsThe biggest limitation for writing this report is time and the pagesto write. It is a broad topic and it could be better presented ifavailable more time and space to write about, but...