Essays Tagged: "Customer"

A business letter on expanding into foreign markets.

different countries.We think that by moving into different countries it will increase our amount of customers becaususe they will know are name. We will be all over the world and not just in the Uited ... e will be all over the world and not just in the Uited States. This could make us more appealing to customers because when they come to us they know what they can expect. Customers like that comfortab ...

(2 pages) 196 0 3.6 Mar/2002

Subjects: Businesss Research Papers > Markets & Exchanges

Brand Loyalty and the factors affecting it

he marketing mix is the company's product because it provides the functional requirements sought by customers. Marketing managers develop theirproducts into brands which help to create a unique positi ... g managers develop theirproducts into brands which help to create a unique position in the minds of customers.Brand superiority leads to high sales, the ability to charge price premiums and the power ...

(8 pages) 432 0 4.7 Feb/2004

Subjects: Businesss Research Papers > Marketing

Analysis of the sales process

or example, healthcare. They will see an advertisement in the European Journal and then contact the customer and qualify. They will also get customers from exhibitions.Pre-approachThe sales person obt ... ns.Pre-approachThe sales person obtains an interview with the prospective client and determines the customers needs. They develop a profile of the customer and develop selling strategies. They will ma ...

(3 pages) 122 0 3.0 May/2004

Subjects: Businesss Research Papers

Barnes & Noble vs.

's main threat comes from substitutes. Although Amazon has been spending heavily on marketing, some customers are still in favor of shopping at BN bookstores while chatting with other book-lovers. Thr ... leader and the current online retail monsters is growing fast as well. Bargaining power of customers is not a pressing issue, whereas the bargaining power of suppliers is quite powerful. Amaz ...

(5 pages) 517 0 3.8 Jun/2004

Subjects: Businesss Research Papers > Marketing

Avce business. unit 17 management and enterprise. C2 criterea. analyse yates and HSBC management styles

ask. An example of this would be if the manager of Yates told a specific worker to serve a bunch of customers and the worker did not use good manners, the customers would feel abused and would probabl ... lete the task and the manager should have explained better to the worker how to use good manners on customers. However, the manager also receives all the credit if a worker completes the task well, fo ...

(9 pages) 72 0 3.5 Jul/2004

Subjects: Businesss Research Papers > Management

BOEING's Strength, Weakness, Threats, Oppotunities and its Implication

rformance of the company will improve and would lead the company to be successful.2. Provide global customer support It would serve the customers better and it would be very convenient to those custom ... r help. This would help the company to gain a better image due to the provided services to help the customers.3. Outsourcing It can save time for the company to manufacture or assembly its products.4. ...

(4 pages) 161 0 4.3 Dec/2004

Subjects: Businesss Research Papers > Case Studies

Business Manag.

es/Delivery suite that transforms a call center into a profit center with instant access to updated customer profiles, an in-depth view of customer relationships, precise product information, call cen ... sell new products" (Fidelity Information Services).The Call Center provides many benefits for both customers of the financial institution and the financial institutions themselves. First, customers e ...

(8 pages) 69 1 4.3 Dec/2004

Subjects: Businesss Research Papers > Management

Benefits and Challenges of Targeted Marketing

This case discussed how Cypress Semiconductor Corp. and Fleet Financial Corp. created a customer satisfaction questionnaire which was web-based and how successful it was for there company. ... eb-based and how successful it was for there company. The online questionnaire once filled out by a customer is sent immediately to the company where they can review it and action it immediately. It w ... ion it immediately. It was able to show the company what they needed to target to ensure that there customer satisfaction was at its best. With data warehouses, data marts, data mining tools, statisti ...

(2 pages) 68 1 0.0 Jan/2005

Subjects: Businesss Research Papers > Marketing

Analysis of TNT--supply chain management

ysical goods flowTNT's global network was from purchasing raw material with the lowest price to its customers and to store finished goods than deliver finished goods to final customers. The following ... the location of each warehouse, allocating pace for products in each warehouse, and which products customers will receive from each warehouse.Supply chain management, traditional logistics and physic ...

(1 pages) 54 1 4.0 May/2005

Subjects: Businesss Research Papers > Management


ervices it produces. Advertising is the tool that is used by the business to persuade the potential customers to buy the product. Indeed, advertising is ubiquitous. Advertisers try to find us, the cus ... o the inside machinery of advertising and how it helps to make products sell. Advertising persuades customers by making various appeals to him/her. Basic appeals include the prospects of more money an ...

(1 pages) 43 0 1.0 Jul/2005

Subjects: Businesss Research Papers > Marketing

The advantages and disadvantages of sales force automation.

cessing, contact management, information sharing, inventory monitoring and control, order tracking, customer management, sales forecast analysis and employee performance evaluation(Thomas, M.S & M ... 150 years, traditional selling process bases on the two ways communications, that is salespeople to customers, customers to salespeople. Such face-to-face selling or in-person selling can require a lo ...

(6 pages) 133 0 5.0 Aug/2005

Subjects: Businesss Research Papers > Management

Analyse the main problems Marks & Spencer (M&S) faces in its business environment.

owever things have changed. Strong competitors emerged and different products have been required by customers. M&S' failure to segment the market and to differentiate products resulted in shifting ... g strategies should be raised for each different segment so as to shield itself from competition.B. Customers- Demand and Competition are the determinants of industry profit. Therefore, understanding, ...

(14 pages) 369 0 3.0 Feb/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Buisness plan

should note the intended consumer and further development of this would allow you to identify your customers so the correct pricing strategy and advertising can be thought out. It can also lead to a ... kely to show a profit to your business. That is whom you should target. If you have identified your customer and listed their expectations, you can design your product around their requirements. Once ...

(3 pages) 63 0 4.0 Mar/2006

Subjects: Businesss Research Papers

Business Information Systems, Organisational Information Flows.

anisational Information Flows.Q1) In most organisations the main functions that are associated with customer-related processes are sales, despatch, stock control, purchasing and accounts.i. Using diag ... ument received in the form of an invoice from accounts). The data that the event will call would be customer details (name, address etc), product details (value, quantity), Sales details (order number ...

(3 pages) 63 0 0.0 Oct/2006

Subjects: Science Essays > Computer Science

Business Computers

s, plus staff are freed of mundane clerical details and able to provide a far better service to our customers." The lessons learnt during this time are outlined in the following report under five main ... nt during this time are outlined in the following report under five main headings; staff, Physical, Customer, Computer/Security and Backup.TABLE TO SHOW POSSIBLE CHANGES IN STAFFING AFTER COMPUTERIZAT ...

(4 pages) 6 0 0.0 Sep/2001

Subjects: Businesss Research Papers

Business marketing

chaser will pay for it." This phrase was said many centuries ago and is still worth today. Any time customer, in fact these customers whose costs are driven by what they purchase, increasingly look to ... dealers it's the best for you, it is a good question. A growing number of suppliers have created a customer value models, that is no more than data-driven representations, of the worth in monetary te ...

(4 pages) 28 0 3.0 Feb/2008

Subjects: Businesss Research Papers > Marketing


ption. It advertises different types of framing services, using every possible way to appeal to the customers their offers of special services by providing diverse options for the customers to choose ... egin with, the method that the business selects to publicize its service emphasizes a concern about customers' ease of access. To place this ad on the Internet is a relatively expensive method compare ...

(4 pages) 22 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Analysing the Milkman message

aflet in a form of a letter with the milk one morning. It is addressed by the greeting "Dear Valued Customer" and ends with the farewell "YOUR FRIENDLY CO-OP MILKMAN" I think this is in bold because i ... eans the milkman has committed himself to you. "FRIENDLY" this shows that the milkman will show the customer respect and that he will always be polite and good mannered. "CO-OP" because it represents ...

(3 pages) 13 0 0.0 Feb/2008

Subjects: Social Science Essays > Society and community

Business Research Problem Analysis

FCU may be insufficient. Third, the products and services offered by HDFCU may not be compatible to customer needs.Cooper and Schindler define an operational definition as, “a definition for a co ... products and services are efficiently advertised and frequently sold, thus showing compatibility to customer needs. To further the research, surveys on HDFCU’s products, services, and advertising ...

(2 pages) 21 0 4.0 Aug/2009

Subjects: Businesss Research Papers

Business Research Applications Paper

reimbursement in regard to the Centers for Medicare and Medicaid, recompense is at present based on customer satisfaction scores rather than simply services rendered. A facility's ability to focus on ... Saint Anthony Medical Center, is one of the hospitals under this conglomerate and is the leader in customer satisfaction among the rest of the corporate facilities. The main goal of the corporation i ...

(6 pages) 55 0 0.0 Feb/2010

Subjects: Businesss Research Papers > Management