Essays Tagged: "Adidas"

Adidas Case Study: SWOT analysis and Michael Porter's Five Forces Model, including strategic recommendations

Executive Summary:Adidas was the dominating manufacturer of sporting goods. It achieved this success by developing cle ... he soccer and track and field sports. The landscape of the sporting goods industry has changes, but Adidas has not changed with it. Sporting good textiles and footwear have become popular with younger ... arket share by sports such as baseball, basketball, football, and fitness activities like aerobics. Adidas has not developed the marketing mix to compete in these sports and fitness activities. The pa ...

(10 pages) 1763 1 3.9 Mar/2003

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Does Nike's recent acquisition of Converse strengthen Nike's position?

on, and subsequently examine the strengthening of Nike's competition against rivals such as Reebok, Adidas and Puma.Firstly, there would an increase of brand awareness of Nike, as it has a larger targ ...

(1 pages) 200 5 1.7 Mar/2004

Subjects: Businesss Research Papers > Marketing

Create your own company

ss will be a success.My business will be a sports shop that will sell designer clothing (i.e. Nike, Adidas, etc...) and the shop will also sell sporting equipment (i.e. footballs, football boots, etc. ...

(9 pages) 127 0 3.7 Mar/2004

Subjects: Businesss Research Papers > Management


t share, with 42.3% of the nearly $8 billion market in the year 2000. Reebok was second with 11.9%, Adidas had 10.8%, and New Balance had 9.6% of the market. The remaining 25% must be divided among th ... the threat of substitute products available to the consumer. The major manufacturers such as Nike, Adidas, and Reebok hold a majority of market share but are far from the only choices that consumers ...

(43 pages) 1206 0 4.5 Apr/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Explain why brands have become a critical issue in the marketing of products.

life. There are Coke drinkers who've never tried Pepsi, Nike owners who've never tried on a pair of Adidas, Starbucks customers who won't ever get their latte from The Coffee Bean.A good brand is a po ...

(2 pages) 250 1 4.8 May/2004

Subjects: Businesss Research Papers > Marketing

Why and under what conditions are people more likely to buy brand names rather than their generic counterparts?

ok place on an elevated plane, one made of dreams and wishes. Warner Brothers creates your reality, Adidas promotes it, and Picasso illustrates it.'The mind of which we are unaware is aware of us.' R. ...

(10 pages) 382 0 3.5 May/2004

Subjects: Businesss Research Papers > Marketing

Complete BUSINESS PLAN on sports store "FOUR SEASONS."

any products themselves, but rather on-selling existing products from wholesalers such as Nike and Adidas etc.Four Seasons will satisfy the need for football equipment and apparel and an individualis ... ts (such as a free pair of socks to go with a pair of boots) and other offers. The Nike company and Adidas company have offered Four Seasons free posters when orders are made in bulk. These will be di ...

(20 pages) 779 1 3.9 Jul/2004

Subjects: Businesss Research Papers

Do you think that advertising should be restricted? Why? What form(s) should this restriction take? could be a speech

ng be restricted, and if so, to what extent, and who decides?Many people argue that brands, such as Adidas, or Nike are influencing children as young as seven to become brand conscious and materialist ...

(3 pages) 36 0 3.5 May/2005

Subjects: Literature Research Papers

MI Adidas Case.

, configuring, producing, and delivering a customer specific solution.2. How do you evaluate the mi Adidas pilot? Was it relevant, a success? Should they not have done it, or should they have it diffe ... s it relevant, a success? Should they not have done it, or should they have it differently?Although Adidas has seen its pilot phase as a success, I believe that it was launched in an incorrect manner ...

(5 pages) 128 0 3.0 Dec/2005

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Nike/Adidas: Key factors that influence success of Nike and Adidas, Swot Analysis.

Brand awareness is one of the biggest assets that athletic shoe companies as Nike, Adidas, Reebok, Fila can have. Brand awareness always brings a considerable advantage in getting con ... capital, and broad based sourcing create an environment where the bigger companies such as Nike and Adidas have little trouble maintaining market share. The barriers to entry into the industry are com ... for a new competitor to break into a that market if there is an established operator like Nike and Adidas which consumers and market knows them well.The capital and distribution channels that are req ...

(8 pages) 530 1 4.3 Feb/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

This paper analyzes the marketing approaches of rivaling companies, ADIDAS and Nike.

en thinking of athletic clothing the first two names that pop into most people's minds are Nike and Adidas, they have been product rivals for years. They have been known to have the same target market ... rands in their customer's eyes, especially when selling their athletic wear to women. Both Nike and Adidas have positioned their brand in ways that each company assumes will be most effective.Traditio ...

(2 pages) 113 0 3.5 Apr/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics


ill explain the importance of marketing in organizational success using internet marketing by Nike, Adidas, and Reebok.The three definitions of marketing are defined by the author of this essay, MSN E ... objectives.The athletic shoe industry engages in Internet marketing and electronic commerce. Nike, Adidas, and Reebok, are three of the top companies in the athletic shoe industry. Endless opportunit ...

(5 pages) 205 0 1.5 May/2006

Subjects: Businesss Research Papers > Marketing

Argumentative Essay On An Issue

were to compete in the upcoming Sydney Olympic games.The bodysuits are being produced by Speedo and Adidas. They are made out of mainly Lycra, blended with a number of other materials. Nothing that co ...

(3 pages) 37 0 0.0 Aug/2001

Subjects: Humanities Essays > Health & Medicine > Sports

Nike Brand equity

ar industry, a subset of the consumer cyclical sector. The major competitors of Nike are Reebok and Adidas, but any company that sells athletic and leisure footwear, apparel, or sports equipment could ... their health, active lifestyles are becoming more common. Strong rivalry still exists between Nike, Adidas and Reebok, but the competitive environment does not present a threat to the industry's feasi ...

(12 pages) 191 0 5.0 Nov/2007

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Feminism Speech

een as second class citizens. In Indonesia, 80% of the people working in the sweatshops of Nike and Adidas are young women who live in a desperate cycle of poverty. In countries like Afghanistan, wome ...

(3 pages) 26 0 5.0 Feb/2008

Subjects: Law & Government Essays > Civil Rights > Women's Studies

Reaction to ads with pictures of women

"women" because she is attractive, and "athletic" because she has a good body.In the second ad from Adidas puts the women in a much better view. It shows the women athletically dressed with a huge smi ...

(1 pages) 1427 0 0.0 Feb/2008

Subjects: Law & Government Essays > Civil Rights > Women's Studies

An Image of a Tattooed Baby: Corporate America and Its Impact on the Youth

t people consider when getting dressed in the morning. People have to wear popular shoe brands like Adidas or Nike, shirts with a popular sports team logo. The naked baby only has popular, trendy tatt ...

(5 pages) 2026 0 0.0 Nov/2008

Subjects: Literature Research Papers > Creative Writing

Mi – Adidas CONCEPT

Final ProjectMi - Adidas CONCEPTSubmitted to: Dr. Chafic AbidCompany History:It all began in 1920, when Adolph"Adi" Da ... thers quarreled and Rudolph left to establishthe Puma sports company, while Adi registered the name adidas and thefollowing year adopted its now famous three diagonal stripe trademark. The firstsample ... sed at the 1952 Helsiniki Olympics.In 1954 Germany won the World Cup, wearing new screw-in studs on adidas soccer Shoes. In 1963 the first adidas soccer ball was produced and clothing was added to the ...

(10 pages) 31 0 3.0 Dec/2008

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

Nike vs Adidas, market and comprehensive competition analysis

egic initiatives will miss out on opportunities to attain growth and competitive advantage.Nike and Adidas are two primary footwear companies along with their competitors who have adopted an online e- ... e strategy to increase their sales and product awareness. Most importantly, companies like Nike and Adidas have invested heavily into online brand building and image development. Nike launched the nik ...

(17 pages) 50 2 5.0 Feb/2009

Subjects: Businesss Research Papers

Addidas Advertising

KT501Module 4: Case AssignmentBackgroundIt should be noted that this is not the first Olympics that Adidas has participated in and there is a claim that the company has had its ups and downs over the ... articipation in the Olympics with Olympian Ian Thorp helped contribute to the firm's success. Also, Adidas was the sole sponsor for the 2002 FIFA event taking place in Korea. However, Nike embarked on ...

(6 pages) 34 0 0.0 Oct/2010

Subjects: Businesss Research Papers