Essays Tagged: "Customer relationship management"
Technology and Business Assessment: Implementing a CRM Tool.
The Vice President of my department decided to step back and ask the question, how do our customers perceive the organization and are we meeting their needs? It's a proven fact that it costs ... and are we meeting their needs? It's a proven fact that it costs 10 times as much to bring in a new customer as it does to retain one and that the perception a customer has of a company is based on th ...
Subjects: Businesss Research Papers > Management
Crm and supply chain management.
Customer Relationship Management (CRM) and Supply Chain Management.In today's global competitive mar ... in the present global competitive environment, organizations need to show a heightened awareness to customers' needs. Hence, there is an increased focus on a customer-centric business models and integ ... alized the need to use information technology to transform the way they deal with the suppliers and customers and the need for real-time communication between the partners. The Internet provides a gre ...
Subjects: Science Essays > Computer Science > Internet and networking
Critical Thinking Case Study: Implementing a Customer Relationship Management Tool at ImageStream
Critical Thinking Case Study:Implementing a Customer Relationship Management Tool at ImageStreamImageStream Internet Solutions, Inc. is a privat ... , governments, schools, and businesses in more than 75 countries around the world.The Importance of Customer Relationship ManagementFrederick Reichheld and Thomas Teal, in their book "The Loyalty Effe ... Reichheld and Thomas Teal, in their book "The Loyalty Effect" (1996) estimate that acquiring a new customer can cost six times as much as retaining an existing customer. Companies that build and main ...
Subjects: Businesss Research Papers > Management
Outsourcing to India: A Customer Service Persepective
1.0 IntroductionThe key to a company's success is good customer service. Regardless of whichever industry one is a part of, customer care is of utmost impo ... rvices and products, consumers are being pulled in different directions. It is vital to ensure that customer loyalty programs are an integral part of an organization. Acquiring new customers is import ... clients are satisfied they will help in acquiring new ones by spreading the news of the outstanding customer services. To serve customers better, many companies have adopted a Customer Relationship Ma ...
Subjects: Science Essays > Computer Science
CRM in Microsoft
the analysis of the system success in Microsoft. Firstly, we should know the definition of CRM.CRM (Customer Relationship Management) is a combination of business process and technology. And CRM is al ... s applied this knowledge to the business of software services with a focus on providing outstanding customer service.2.Microsoft Experience with CRMMicrosoft enters customer service realm in 2002. Mic ...
Subjects: Businesss Research Papers
CRM at Moore Medical Corporation - Response to questions about Harvard Business Review Case #9-601-142 Moore Medical Corporation
atrists and emergency medical technicians. Up to the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, ... ddress its shortcomings. It must also decide whether to make a significant additional investment in customer relationship management software. At the time of the case, Moore must decide whether it has ...
Subjects: Businesss Research Papers > Case Studies
A Complete View of CRM Outsourcing
Outsourcing - An Inside LookThe key to a company's success is good customer service. Regardless of which industry one is a part of, customer care is of utmost importan ... rvices and products, consumers are being pulled in different directions. It is vital to ensure that customer loyalty programs are an integral part of an organization. Acquiring new customers is import ... clients are satisfied they will help in acquiring new ones by spreading the news of the outstanding customer services. To serve customers better, many companies have adopted a Customer Relationship Ma ...
Subjects: Social Science Essays > Economics
Bayer Co. baby aspirin case
aspects of strategy that we feel have relevance in this case study are branding, barriers to exit, customer relationship management, and niche marketing.Bayer AG has done a great job with the brandin ... It took voluntary, restrictive measures on an international scale sending a strong message to loyal customers that Bayer cares. In doing this they were ahead of the curve and better able to manage the ...
Subjects: Businesss Research Papers
Entrepreneurship-business plan
thy snacks to the society by providing quality non-fat chocolate.The company aims to bring superior Customer Relationship Management into practice while focusing on the development of the "Young Gener ... opment across borders.2. Company objectiveCreation of a new marketplace with a new product to reach customer needs. The non-fat chocolate will be the key of the future desire snack.3. Company products ...
Subjects: Businesss Research Papers > Management
Customers and CRM in GE.
Executive Summary.Business today has evolved to become more customer oriented. Companies are shifting towards the customer segment focusing on customer relation ... ards the customer segment focusing on customer relationship management, customer lifetime value and customer retention.General Electric (GE), a diversified company and already so successful in the old ... er CEO, Jack Welch, executed a series of changes in the company to prepare GE for the shift towards customer focus.Once there, it concentrated on Customer Relationship Management (CRM) to improve Cust ...
Subjects: Businesss Research Papers > Case Studies
Case Study Of UPM-Kymmene
UPM-Kymmene Group Case StudyQuestion 1: Managing customer relationships has been identified as a key success factor for Wisapaper. Therefore for cont ... otal Quality Management (TQM) is focused on identifying and improving internal processes related to customer relationship management. Furthermore TQM assists management in systematic problem solving. ... r example Wispaper has identified that an area requiring improvement is the handling of claims from customers. Utilising TQM standards Wispaper has implemented an action plan to improve the handling a ...
Subjects: Businesss Research Papers > Case Studies
Major technological challenges for small to medium sized businesses.
elivery and management. The major categories are information about the company, products, services, customers, investor relations, press releases, enterprise resource planning (ERP) (including warehou ... , and Warehouse Management (Wikipedia, 2006).CRM focuses on the interfaces between the firm and its customers: these include activities such as marketing, sales and service. The goal of CRM is to attr ...
Subjects: Businesss Research Papers
Gap Analysis: Riordan Manufacturing
two years. In response to the falling profits R&D identified a new business plan to implement a customer-relationship management system. Implementation of the new business plan placed attention on ... ant the opportunity to develop his or her careers. R & D's interests are financial, maintaining customer satisfaction will generate larger profits. R&D has a right and ethical responsibility t ...
Subjects: Businesss Research Papers > Case Studies
Problem Solution: Riordan Manufacturing
ral strategic changes in the way it manufactures and markets its products and has chosen to adopt a customer-relationship management (CRM) system. Unfortunately, as changes have been implemented, empl ... h the automotive parts industry, aircraft manufacturers, and the Department of Defense. Other major customers include beverage makers and bottlers, and appliance manufacturers (University of Phoenix, ...
Subjects: Businesss Research Papers > Case Studies
Discuss How Various Business Strategies Incorporate Different IT Strategies Available And How These Can Benefit An Organisation
6 Emotion Quotient Analysis 6 Technologies to Support Change 7 Enterprise Resource Planning (ERP) 7 Customer Relationship Management (CRM) 7 Conclusion 8 Bibliography 9 Books 9 Periodicals 9 Internet ... with the advent of the global marketplace, deregulation, fast-moving technology and more demanding customers. Herb VanHook of META Group Inc. states, "Companies that reap the benefits of enterprise m ...
Subjects: Businesss Research Papers
Classic Airline Benchmarking
Customer ServiceCompanies like Classic Airlines need to position themselves for long-term success. T ... emselves for long-term success. They can accomplish this by understanding and connecting with their customers. Good customer relationships help organizations find new clients, foster customer loyalty, ... have been chosen will assist Classic Airlines at bringing the organization back on-line with their customers and help them to build their customer base back to what they desire. The companies that th ...
Subjects: Businesss Research Papers > Marketing
RFID Device Project Proposal Summary
aking changes to the inventory and manufacturing system, human resources information system (HRIS), customer relationship management system (CRM) and the finance and accounting (F&A) departments a ... l be better able to make strategic decisions relating to the general operation of the company.•Customers - an improved system will enhance customer's satisfaction and ensure products of the best ...
Subjects: Businesss Research Papers > Case Studies > E-commerce
Marketing Plan: Apple's IPhone.
elopment, which has showed great results. The company has been able to gather data to show what the customers needs are, what the market trends are and will be, what the competition is producing in te ... that Apple used to gather their data to help make the success of the iPhone and other products are customer feedback surveys, online surveys, conjoint analysis, Kano diagram, and customer relationshi ...
Subjects: Businesss Research Papers > Marketing
E-Business: E-commerce Marketing
in the form of a virtual store.Many large scale Business-to-consumer e-commerce providers are using Customer Relationship Management (CRM) software to obtain data from operations software that conduct ... software to obtain data from operations software that conducts activities such as sales automation, customer service center operations, and marketing campaigns (Electronic Commerce: The Second Wave pg ...
Subjects: Businesss Research Papers > Marketing
Executive Summary: Kudler Fine Foods
for expanding the business. In addition, a definition of the target market which will be the actual customers Kudler's has had loyal to their organization. Lastly, the impact of customer relationship ... e Foods is and what they offer. Kudler Fine Foods will be hosting local events like guest chefs and customer appreciation to generate increased local profitability. Kudler Fine Foods will also be util ...
Subjects: Businesss Research Papers > Case Studies