Essays Tagged: "new product"

Finacial Management Investment Appraisal and Finance of "New Printer" Project

IntroductionWheybridge Ltd has developed a new product- the printer, which has great potential, can be sold to all computer users. However, the ... e the main source of finance for the company. "The reinvestment of profits rather than the issue of new ordinary shares can be a useful way of raising equity capital. There are no issue costs associat ... waiting for receiving funds.In the fierce competitive business environment, time is valuable for a new product. Successful companies always lead their competitors. Wheybridge retained profits are1,00 ...

(9 pages) 467 0 3.0 Apr/2003

Subjects: Social Science Essays > Economics

Cummberland metal product marketing case.

y on SlipSeal or the automobile industry.With this in mind, CMI management was very interested in a new product that could be used as a cushion pad in pile driving. The cushion pads, consisting of cur ... ProblemThomas Simpson, the manager of the Mechanical Products Group at CMI, was excited about this new product as well. The pads offered CMI an opportunity to diversify its product line and increase ...

(21 pages) 438 0 3.6 Jul/2003

Subjects: Businesss Research Papers

The history of pizza hut and existing marketing mix of this company.

zza Hut strategic planExecutive Summary This proposal describes Pizza Hut and the introduction of a new product called "The Extreme." A brief history of Pizza Hut is provided at the beginning of this ... eats so that these factors can be taken into consideration in deciding whether or not to launch the new "Extreme Pizza." Some of the key elements of our marketing plan first describe the "Extreme Pizz ...

(19 pages) 833 2 4.4 Aug/2003

Subjects: Businesss Research Papers > Marketing

Case Analysis on Rohm and Haas.

the current end-users and the limitations of 886 MW in terms of minimum reservoir size, recently a new product was developed for use in smaller individual reservoir systems, namely Kathon MWX (MWX).1 ... rs to maintain their margin.For the end-user the benefit of MWX is total since they don't have to renew their metalworking fluid as regularly. By bundling the product end-users keep on paying the prev ...

(17 pages) 693 0 3.7 Dec/2003

Subjects: Businesss Research Papers > Case Studies

Cadbury Schweppes' and Dr Peppers' Current Corporate, Business, and Functional Strategies

g process and alter some of them to stay away from patent-related infringement and thus, creating a new product which would closely rival the licensed product. Thus, Cadbury must take in preventive me ... -equipped top-level managers in its employ, still, these qualities of an executive to take over the newly acquired company is not enough given the fact that Dr. Pepper has been spearheaded throughout ...

(4 pages) 146 0 5.0 Feb/2004

Subjects: Businesss Research Papers

Quantative Methods for Business. Managerial and scientific report Best Bike Ltd. Simulation with Excel Cristal Ball.

Bikes Ltd. designs, produces and markets a wide variety of bicycles. Currently it is evaluating two new product proposals that have reached the final planning stage, namely a road- and mountain bike. ...

(9 pages) 229 0 3.3 Feb/2004

Subjects: Science Essays > Mathematics

Market-Entry and Competition A Discussion of Strategies available to Entrepreneurs

ket-entry strategy is the way the entrepreneur proposes to enter the market s/he has chosen for the new venture, be it an existing market or a completely new one (i.e. a new market for an existing pro ... in the general market). Generally, all the activities involving the successful establishment of the new venture within the chosen market are co-ordinated and adapted to the market-entry strategy. The ...

(6 pages) 200 1 3.4 Feb/2004

Subjects: Businesss Research Papers

Product Lifecycle of the MP3 Player Discusses: Nolan/Norton Technology Cost, Product Life Cycle, and Stages of Production.

Overall ClassificationAnytime a company develops a new product or service, it needs to be aware that the product and/or service will not last forever. ... to: Introduction, Growth, Maturation, and Decline.The introduction phase is the first phase for all new businesses, products, and services. Any new idea, new business or service cannot escape this pha ... er is clearly still in growth phase of the product life cycle. Sales are continuing to increase and new competitors are still entering the market; however, with each new competitor entering the market ...

(4 pages) 288 0 4.7 Feb/2004

Subjects: Businesss Research Papers > Marketing

Zenith-case summary

poration in North America market, was facing options regarding high definition television (HDTV), a new technology that offer consumers higher resolution (i.e., sharper pictures) and superior digital ... he marketing perspective and deicide what ways could be used to assess consumer preferences for the new product.1. What factors will determine the success of HDTV?As the next generation of TV technolo ...

(5 pages) 72 0 5.0 Mar/2004

Subjects: Businesss Research Papers

Camberland Metal industry - case summary

equal to 360% of direct labor to cover the overhead of its large engineering staff. Besides, to the new product, little engineering had been done and excess capacity had been used for manufacturing. B ... n the difference of labor costs between the two options at any size. So, CMI would be better to add new equipment for the new product. Given the other fixed costs by the ratio (0.45 on average) of fix ...

(4 pages) 273 0 0.0 Mar/2004

Subjects: Businesss Research Papers > Marketing

The relation of the PR with Media

c shows or he likes particularly one. The same thing occurs for one company when has to introduce a new product. It has to research about demographic, ages, history and advertises in order to inform i ... ity that will use the TV as entertainment,(Mass Communication) to fulfill their knowledge about the news in the world and as influenced from the above will develop his believes in different areas that ...

(2 pages) 25 0 3.0 Mar/2004

Subjects: Law & Government Essays

This essay is about a case study we had to do about creating a new product/business. For a (fictive) company called I2. A part is in Dutch but that is irrelevant

lways keen to innovate and take initiatives. The Starmaker Company has been assigned to develop one new product or service out of five concepts.Hereby we present you these five concepts and our final ... utch, English, Business Economics and Marketing are relevant to the concept of the development of a new product or service, thus included.Your little stars,Frank AlbrechtAdriaan RaaijmakersDiederik St ...

(41 pages) 398 1 4.1 Mar/2004

Subjects: Businesss Research Papers > Marketing

Relevance of Quality Assurance (QA) systems to civil and environmental engineering. Need, Benefits, Common standards.

e rest of the department. Quality engineers should collaborate with design engineering concerning a new product's performance characteristics and meet with manufacturing engineers concerning the way t ... what the organisation does and how it does it is continuous to ensure that it is always meeting the new standards that are always developing.We can explain how it works. At first this depends to a ver ...

(8 pages) 156 0 4.2 Apr/2004

Subjects: Businesss Research Papers > Management

CASE ANALYSIS--Warner-Lambert Ireland : Niconil

Executive SummaryIn early 1990, Warner-Lambert Ireland planned to launch an innovative new product named Niconil, which was made for people who would like to quit smoking. Niconil would b ... solved before launching the product as follows:Which pricing strategy would be appropriate for the new product?What would be the most effective marketing communication strategy for the new product?Be ... iable cost per unit : £10.8 (=£12.00 - £1.2) under the assumption of purchasing a new machineFixed cost (cost of a new Niconil machine) : £1.2 millionMarketing budget : £ ...

(10 pages) 169 0 4.0 Apr/2004

Subjects: Businesss Research Papers

Advanced VCE Business Unit 3 Marketing

e of this essay is to produce a portfolio based on my investigation into a marketing strategy for a new product. The strategy will need to include evidence and information about:1.How the strategy is ... t cities to engage in personal selling. Furthermore, advertising in trade publications and business newspapers will take place, as CEOs, VPS and other department heads of major firms will be targeted. ...

(12 pages) 109 0 4.0 Apr/2004

Subjects: Businesss Research Papers > Marketing

To what extent does undertaking market research guarantee that a firm makes the right marketing decision?

s about what to do next.Market research includes information about sales, competitors, market size, new developments in the market and a wide range of other things. This can be important because, for ... range of other things. This can be important because, for example, when considering the launch of a new product, a firm will want to know the size of the market.Market research can also prove helpful ...

(2 pages) 71 0 4.1 Apr/2004

Subjects: Businesss Research Papers > Marketing

Bitstream - Human resources

ackgroundBitstream is a software company that has identified an opportunity to develop and market a new product. The company develops digitalyzed type fonts for display type font for display screens a ... ay screens and technology. Their revenues come from retail sales and OEM sales. Jim Sole, the brand new president was hired in 1992 to substitute the former president, the founder of the company. Jim ...

(6 pages) 122 0 4.3 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Greeting card

AKNESSES, OPPORTUNITIES, THREATSCOMPETITIVE ANALYSISTARGET MARKETMARKETING OBJECTIVES AND STRATEGIESNEW PRODUCT DESCRIPTIONPACKAGING AND BRANDINGINVENTORY CONTROLDISTRIBUTIONBUDGETCONTROLDETAILED ACTI ... s, such as candles, sold in close proximity to the ABC Greeting Card line.* ABC Greeting Cards is a new company with limited income, resources, and lack of funds.Competitive AnalysisThe greeting card ...

(17 pages) 195 0 4.4 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Nucor Corporation

s of steel have low switching costs.Competition from substitutes - Rival steel makers were building new mini-mills to make flat-rolled sheet steel.Threat of entry - Current market conditions in the st ... of entry - Current market conditions in the steel industry are likely to be viewed as attractive by new companies contemplating getting into the steel business. Growing technological capability of min ...

(2 pages) 242 0 1.8 Apr/2004

Subjects: Businesss Research Papers > Management

The marketing plan objective

As a new ice cream company, Sweaty Company aimed to introduce the brand in the market. In order to be fam ... ng by promotion is set up to reach the goals. The company is going to highlight some point, such as new product objective, sales objectives, retain earnings objective, market share objectives, social ... nings objective, market share objectives, social responsibility objective, and timing objectives.1. New product objectiveWe plan to sell ice cream that targeting three different segments that are fami ...

(2 pages) 216 0 2.1 Apr/2004

Subjects: Businesss Research Papers > Marketing