essay

The marketing plan of Nokia

Table of contents

Executive Summary………………………………………………………………….4

Introduction………………………………………………………………………….5

Company Summary…………………………………………………………………..6

Market Analysis Summary…………………………………………………………...9

Marketing Principles……………………………………………………………...…10

Mission & Vision……………………………………………………………………11

The Marketing objectives of Nokia in Banglades……….………………………….13

The Target Market Strategy of Nokia in Bangladesh ………………………………13

Opportunity & Issue Analysis………………………………………………………15

Competitor Activity………………………………………………………………...16

The Competitive strategy of Nokia in Bangladesh………………………………….16

The Marketing mix of Nokia...……………………………………………………...19

The Political, Legal and Regulatory Environments of Global Marketing aspect

for Nokia in Bangladesh…………………………………………………………….23

Recommendations…………………………………………………………………..23

Conclusions…………………………………………………………………………24

References…………………………………………………………………………..24

Executive summary

Mobile phone, which is defined as a high technology electronic product, is popular all over the world. Bangladesh must be one of the biggest markets for those mobile phone manufacturers. As a leader in mobile telecommunications market, Nokia has its scientific business strategy that leads to success, and pays a great attention to the market of Bangladesh. Based on the Bangladeshi mobile phone market, this assignment analyzes Nokia's business strategy to show reason of Nokia's success.

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The business strategy includes the strategic intent, the competitive strategy and marketing mix. The strategic concept of Nokia is to take the demand-side strategy. Nokia subdivides the whole market into several objective markets according to the researches about the partialities of different individuals. And then different types of mobile phones are put into the market aimed at attracting different consumer groups. The competitive strategy of Nokia is to improve the innovative ability to win the competitive advantage. Strong technological innovation ability makes Nokia stand in the most forward position of mobile industry all the time, and characterized this brand by a special vitality. And the marketing mix of Nokia is to use the integrated marketing strategy including product, price, promotion and place. It values the construction of a brand, the orientation of its products and pays a lot of attention to technology improvement. It increases the sales through sensitive advertisement,