Problem Solution: Global Communications

Essay by cbrown23University, Master'sA, April 2009

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Problem Solution: Global Communications � PAGE \* Arabic �21�


Problem Solution: Global Communications

Charles C. Brown

University of Phoenix


Problem Solution: Global Communications


Global Communication face several issues that companies in corporate America face daily. These issues can affect a company's input and output figures. These major issues in Global Communication are the lack of media richness, a companies inability to look outside of their current market (generic benchmarking), and failure to analyze a competitors marketing techniques (competitive benchmarking).

Situation Analysis

Issue and Opportunity Identification

Media richness is "… data-carrying capacity of a communication medium, including the volume and variety of information it can transmit" (Kinicki & Kreitner,2004). The issue of media richness can occur when companies do not use a variety of different mediums to communicate with other companies. Video and phone conferencing, emails, newsletters, financial statements, face to face meetings are different types of mediums.

A company can use a diverse set of mediums to communicate with other companies. When companies, "… quickly determine the best communication channels for the situation and are flexible enough to use different methods" (McShane & Von Glinow,2005) they can make the lines of communication clear.

An example of how this concept impacts the current and future performance of global communication is in the case of Ernst and Young. Ernst and Young is a global company that assists their clients with their investments and manages their risks in the investment banking world. During a time when Ernst and Young were in the mist of expansion, an issue with the lack of media richness occurred when the lines of communication between Ernst and Young and their clients were ineffective. At the time, their main medium of communication was only telephone conferences and detailed emails. Somehow...