Essays Tagged: "direct mail"

Brand Name Products

ncies help create and place advertisements in a variety of media, including newspapers, television, direct mail, radio, magazines, the Internet, and outdoor signs. Advertising is so commonplace in the ... ided into two broad categories--consumer advertising and trade advertising. Consumer advertising is directed at the public. Trade advertising is directed at wholesalers or distributors who resell to t ...

(9 pages) 343 0 3.0 Oct/2002

Subjects: Businesss Research Papers

Synopsis of "Politicking Goes High-Tech" by Steven Roberts

e money goes to commercial advertisements, but another large portion goes to continuous polling and direct mail strategies.The article talked about the need to have the speed and technology to know ho ...

(3 pages) 46 0 3.7 Nov/1996

Subjects: Social Science Essays > Political Science

This is a speech/essay on "Anti-Internet Spam" it covers all of the negative aspects of the topic and is very persuasive to the reader. Good paper. Includes Outline.

ge sent to 20 or more Usenet groups. The other kind is Email spam, it targets individual users with direct mail messages. As reported in the Wall Street Journal Online, Bulk e-mailers, as some spammer ... ia innocent intermediate systems, to avoid blocks that many systems have placed against mail coming directly from the spammers' systems. This fills the intermediate systems' networks and disks with un ...

(3 pages) 342 0 4.2 Dec/2002

Subjects: Science Essays > Computer Science > Internet and networking

L'oral's sales structure.

ribution channels from hair salons and perfumeries to hyper supermarkets, health/beauty outlets and direct mail.II.ANALYSIS OF THE MARKETA.SEGMENTS1.Professional SalonProfessional Salon is comprised o ... to make them palatable in myriad cultures, Owen Jones has taken L'Oreal's products in the opposite direction. He wants them to embody their country of origin .So he has turned what many marketing gur ...

(14 pages) 352 0 3.0 Sep/2003

Subjects: Businesss Research Papers > Marketing

A breif description of current marketing trends.

, or services by an recognized sponsor. Specific media paraphernalia include magazines, newspapers, direct mail, television, radio, billboards, signs, and posters. Each of these facets plays a part as ... anies benefit successfully because "sex sells" their product in our market. Of course, it has to be directed to the right audience, and sold at the right places in order for it to work. Sex in adverti ...

(6 pages) 266 3 4.5 Nov/2003

Subjects: Businesss Research Papers > Marketing case).

. YesMail (permission email) presented internet marketers with a compelling alternative to ordinary direct mail. YesMail offers clients the services that was far more effective, faster, and cheaper th ... the direct mail. In additional, there was some distinct technical advantages of email services over direct mail.1) Effectiveness:YesMail is proven to be effective with average response rate of 5%-15% ...

(6 pages) 155 0 3.5 Dec/2003

Subjects: Businesss Research Papers > Case Studies > E-commerce

Sample marketing plan.

the best offers and prices. Five Star fitness will achieve this in a few different ways, including direct mail and Internet savings.Direct SalesAt the start of business, new members will receive spec ... -mail list will be acquired for promotions. This will be our main strategy considering the low cost.Direct MailFive Star Fitness will send out flyers and coupons twice a year in the first year of busi ...

(1 pages) 110 0 1.0 Dec/2003

Subjects: Businesss Research Papers > Marketing

Channels of Distribution

r those of independent distributors or brokersSales Force compensated by salary, commission, or bothDirect mail via your own catalog or flyersTelemarketing on your own or through a contract firmCyber ... ting on your own or through a contract firmCyber Marketing, surfing the newest frontierTV and Cable direct marketing and home shopping channelsDistribution choices for a service business follow the sa ...

(5 pages) 800 0 5.0 Feb/2004

Subjects: Businesss Research Papers > Marketing

HIstory of Dell

at sixteen. Within a year he was named salesman of the month and was earning $18,000 annually for a direct-mail campaign he had devised that targeted newlyweds. He turned to electronics in his late te ... the company to great success. This idea was to bypass the middlemen and sell custom built computers directly to the users. This strategy has established Dell as the number one vendor of computer syste ...

(4 pages) 189 0 0.0 Mar/2004

Subjects: Businesss Research Papers

Communication in the E-World

function called "Communications". Within this function you can see activities such as advertising, direct mail, publishing and press relations. Nowadays, you will also typically find a collection of ...

(6 pages) 171 0 5.0 Apr/2004

Subjects: Businesss Research Papers > Management > Leadership and Communication

Case History - DELL. This case study has been created by the author, analysing DELL's business model.

ContentsCase History 2Introduction 2Key Marketing Principles 3Application 4Justification 6The Direct Business Model 7Harnessing the Internet 7Low-Cost Leader 7Market Segmentation 8Business-to-bu ... with a simple vision and business concept that personal computers could be built-to-order and sold directly to customers through telephone and direct mail before 1994 and almost exclusively through t ...

(10 pages) 723 0 5.0 Oct/2004

Subjects: Businesss Research Papers > Marketing

Channels of marketing

ose of independent distributors or brokers, Sales Force compensated by salary, commission, or both, Direct mail via your own catalog or flyers, Telemarketing on your own or through a contract firm, Cy ... your own or through a contract firm, Cyber Marketing, surfing the newest frontier, and TV and Cable direct marketing and home shopping channels. Manufacturers must be able to sell their goods to custo ...

(3 pages) 120 0 3.6 Jul/2005

Subjects: Businesss Research Papers > Management


and special interest shows* Hotel guides, concierge relations, Chamber of Commerce brochures* Direct mail/Internet -- subscriber lists, offices for delivery* Miscellaneous. -- yellow pages, c ...

(2 pages) 64 0 5.0 Dec/2005

Subjects: Businesss Research Papers > Marketing

Case study: Dell

Dell's business model? How is it different from its competitors?(1) The Dell model, which relies on direct mail order sales to customers, Dell serviced its customers with combinations of home-based te ... old computer through recruited independent full-service retail dealers, Dell's product sold through direct sales, which keep the inventory and distribution budget low. IBM and Apple, spent a lot of R& ...

(3 pages) 257 0 3.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Ink B Plan Part 2

Distribution ChannelsHow do you sell your products or services?RetailDirect (mail order, Web, catalog)WholesaleYour own sales forceAgentsIndependent representativesBid o ... de resumes of owners and key employees.Professional and Advisory SupportList the following:Board of directorsManagement advisory boardAttorneyAccountantInsurance agentBankerConsultant or consultantsMe ...

(8 pages) 47 0 0.0 Jun/2006

Subjects: Businesss Research Papers

Ib Busines

eive the ad. Advertisements are everywhere through out everyday life. The press, television, radio, direct mail, outdoor advertising, leaflet distribution, point of sale, and cinema are just a few of ... by their own staff to see if their own standards are met. Finally, the ad is sent through the media directly to the target consumer to see if the ad actually works and even then if the viewers do not ...

(6 pages) 16 0 0.0 Apr/2001

Subjects: Businesss Research Papers

Cadbury Beverages Marketing Analysis

vertising and promotional activities. Consumers are bombarded with TV commercials, newspapers, ads, direct mail, and other activities.Also we can see the pattern of the selling concept, which is: Fact ...

(7 pages) 64 0 4.0 Dec/2001

Subjects: Businesss Research Papers

Capital One Case: Analyse Capital One company's strategy, how its suited to the internal & external Content

an advanced risk management model to decrease the risk of default payments. Mass customization and direct marketing was used for building the lending business and they used innovative methods to anal ... s.3)Operations: Responsibilities included creating lists of potential customers, created and mailed direct mail pieces, handled incoming card applications and processing, collections, recoveries and p ...

(3 pages) 107 1 4.5 Nov/2007

Subjects: Businesss Research Papers > Case Studies


he labor market is so tight. Keeping abreast of trends in marketing (i.e. electronic communication, direct mail and response, telemarketing) also is important.As an independent business person I have ... omputers and what age groups and with the proper channels I can create mailing list and phone sales directed at the novice.Customers It is vital that companies focus their efforts in their customers a ...

(3 pages) 26 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Supply and demand for the pors

r was building, Porsche decided not to invest into international advertising, and instead adopted a direct mail system in each of its countries of sale. Thus the only people really targeted, were thos ...

(3 pages) 21 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing